Let’s say one of your customers wants to promote his or her business.
April 14, 2016
How Important is it to Know Your Customer?
Submitted by Kelly Glass
Some say that the smartest and most profitable businesses are so prosperous — and so much more successful than everyone else — because of one thing. They know their customers, and their future customers, better than everyone else.
Even in venture capital, which is a sector that some might assume is just about writing large checks or chasing the next big tech trend, customer knowledge is a big deal.
April 6, 2016
Salespeople: Mobilizing Their Brands Daily
Submitted by Kelly Glass
Last summer, LinkedIn’s Pulse ran an article stating something that almost everyone in business probably knows: salespeople are very competitive compared to other humans. Business data scientist Ji-A Min wrote that “Popular opinion argues — and research shows — that competitiveness is correlated with selling success.”
March 23, 2016
Warning: Success May Be Habit-Forming!
Submitted by Kelly Glass
Earlier this spring the innovation and business magazine Fast Company ran a series of articles titled “Secrets of the Most Productive People”. The articles tapped onto the wisdom of successful icons such as Oprah Winfrey as well as a few lesser known CEOs and inventors.
March 16, 2016
Modernize Your Brand to Stay Current
Submitted by Kelly Glass
Change is a part of corporate life and marketing. You need not be “on fleek” or "perf” to keep up with it, but staying current with trends and tastes should be a priority. When companies merge or change their products, a simple logo tweak may do the trick. Other times, a more comprehensive re-brand can help keep customers engaged, while letting a firm show off its new image.
March 8, 2016
Customers Love You — How Do You Re-Brand (and Not Blow It)?
Submitted by Kelly Glass
We’ve been hearing a lot re-brands in the last 12 months. It seems that every sector, from big corporations to non-profits and from government-affiliated institutions to cities big and small are making decisive moves. They are thinking hard about their names, their logos, and ultimately their “brands”. But branding a business of any size should not be done without careful consideration.
March 3, 2016
Warm Weather is Here Early: Prepare Your Marketing
Submitted by Kelly Glass
It’s the beginning of March, but where is that frigid weather? Whether it’s global warming, or just a lucky burst of warm air that’s got the temperatures up in northern parts of the country, sunnier days make us start to think of spring and summer.
February 23, 2016
How to Ace Trade Shows
Submitted by Kelly Glass
Each year, trade shows in every sector create not only the interactions that make businesses successful, but also the conversations that move our economy forward.
Chances are that you may even have your bags packed, ready to go make it rain in your industry. But before you set up your booth, consider a few tactics that will help you maximize ROI for your trade show appearance and get a little closer to conquering the world in the process.
February 17, 2016
Print + Digital = Integrated Marketing
Submitted by Kelly Glass
We’ve heard it a few times before: Print is NOT dead! No matter how much you love your smartphone, tablet or laptop, you know it’s true. Certainly your mailbox hasn't suddenly emptied of catalogs from retailers and clothing companies just because of the internet.
In working with businesses of all kinds, we have discovered that B2B firms and high-end sales outfits take print marketing as less of a mass marketing ritual and something that is much more tailored to their distinct buyers. As such, certain business sectors have specialized needs when it comes to print collateral.
February 3, 2016
A Brand Speaks, But What Does It Say?
Submitted by Kelly Glass
Over the last century or so, the concept of a brand has evolved into something that is very important to businesses of every size, as well as universities and even non-profits.