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October 2017

October 31, 2017

How Important are Fonts in Logos?

Kelly Glass

You may have asked this question when considering your own company’s branding. Certainly, several major corporations have invested a great deal of time and energy in selecting typefaces.

October 24, 2017

Promo Products to Bundle Up In

Kelly Glass

Putting a brand or logo to work not only helps a company to look good; it also keeps its name ever-present in the minds of customers. Certainly wearables — including hats, outwear and jackets — are a huge part of the promotional products landscape. But there are always new items coming to market and ideas that distributors can present to their customers to make them stand out.

October 17, 2017

Marketing Isn't Just for Consumer Goods

Kelly Glass

Often when we think about "marketing", we tend to think about reaching consumers. Sometimes the narrative is focused on getting through to American families, affluent professionals or even millennial consumers. But marketing isn't just for targeting consumers.

October 11, 2017

Holiday Hunt: Great Gifts That Stand Out

Kelly Glass

We're in the thick of the fall season and you're probably seeing "fall specials" on everything from cars to clothing to candy, but you really should be thinking about winter holidays and buying presents.

From our unique perspective as a service provider to the promotional products and other industries, we have ideas that go beyond applying company logos to candy canes or gingerbread men.

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