From February 4 to March 6 (also known as National OREO Day), the stuffed cookie brand held a huge celebration in honor of its new Most Stuf cookie. The promotion was called The Stuf Inside and featured an interactive online cookie that you twist open to see, well, what’s inside.
Design ExpressMarch 2019
Design ExpressFebruary 2019
With the beginning of every new year, it pays to take a look at your promotional products business and see where you can cut back and where you can expand.
Design ExpressJanuary 2019
Fancy awards like Oscars, Emmys, Golden Globes and others are one of the biggest money makers for promotional products companies because of small batches and high price points. To win business, you need to be well-informed.
Design ExpressDecember 2018
Big, bold graphic design with bright colors and fonts was the trend in 2018 but there will be some exciting different directions in 2019. Read this infographic detailing the eight big trends so you are prepared.
Design ExpressNovember 2018
As embroidery digitizing experts, we suggest offering your clients promotional products with more innovative styles. Perhaps you can take inspiration from one of these stunning examples.
2019 Graphic Design TrendsFebruary 2019
Do you know about “yesterday’s tomorrow”, “Memphis”, “digital brutalism and “augmented reality” in relation to graphic design? Not to worry, Idea Custom Solutions has you covered. To ensure we produce the best quality and creativity for our customers, we benchmark outstanding work and strive to teach and inspire our teams constantly.
Adapting Logos for Promotional Products and MoreNovember 2018
How should logos be adapted for various media, including promotional products (e.g., elongated versions with the logo marks next to the names for pens, stacked versions for printed brochures, etc.). We have several things to consider before you commit to a big order for your company or for your customers!
Make Your Embroidered Products Stand OutOctober 2018
Logos and monograms are far from the extent of what you can do with embroidery. Try offering your clients promotional products with more innovative styles.
Chasing (and Catching) Higher Profit MarginsSeptember 2018
Profit margins are on the rise for the promotional products industry and averaged 35 percent in 2017 — but not for everyone! Here are some ideas to try if your profits aren’t where they should be (or where you want them to be).
4 Tips for Successful Sales ProposalsAugust 2018
There are many ways marketers can purchase promotional products today – other distributors, retail stores, local printers, online. So how can you set your company apart and win more business? We have four solid tips for you.