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Design Express

From February 4 to March 6 (also known as National OREO Day), the stuffed cookie brand held a huge celebration in honor of its new Most Stuf cookie. The promotion was called The Stuf Inside and featured an interactive online cookie that you twist open to see, well, what’s inside.

Design Express

Fancy awards like Oscars, Emmys, Golden Globes and others are one of the biggest money makers for promotional products companies because of small batches and high price points. To win business, you need to be well-informed.

Design Express

It’s the spookiest time of the year! Halloween is more popular than ever and is you haven’t started your seasonal marketing campaign already, you may be missing out on All Hallows Eve­fueled sales.

Specialty Market Spotlight

Kelly Glass

With the beginning of every new year, it pays to take a look at your promotional products business and see where you can cut back and where you can expand. These three specialty markets are trending right now and it’s important to consider if you can sell to them and ride those trends to new income streams.

​The Curious Case of the Koozie

Kelly Glass

In 2013, researchers at the University of Washington set out to accomplish a very scientific task: to see if can koozies really do keep our drinks cold. The project, which was eventually funded by the National Science Foundation and the National Center for Atmospheric Research, proved what canned beverage lovers knew all along. We were absolutely right. It does keep canned drinks cold, mostly because the material in the koozie stops condensation forming on the outside of the can, preventing drinks from sweating away their chill.

2019 Graphic Design Trends

Do you know about “yesterday’s tomorrow”, “Memphis”, “digital brutalism and “augmented reality” in relation to graphic design? Not to worry, Idea Custom Solutions has you covered. To ensure we produce the best quality and creativity for our customers, we benchmark outstanding work and strive to teach and inspire our teams constantly.

 

​Cinnabon Joins the Branded Swag Revolution

Kelly Glass

Everyone, please welcome Cinnabon to the ranks of the branded swag experts. The cinnamon roll company has just joined other restaurants, such as Taco Bell, McDonalds, Arby’s, and Kellogg’s, in promoting their brand with deliciously clever clothing and products.

Everything You Didn’t Know About Producing Awards

Kelly Glass
It’s award season, everybody! Get ready to see your favorite celebrities up on stage, giving speeches and brandishing awards that we normal people would be lucky to even touch, let alone win. These fancy awards — think the Emmy, Oscar, Golden Globe and even MTV’s Moon Person — are one of the biggest money makers for any promotional products company, thanks to the small batches and extremely high price points.

Stay Safe from Cybercrime

Kelly Glass

By 2021, research firm Cybersecurity Ventures expects financial damages from cybercrime to small businesses will reach a cost of $6 trillion. We hate to break it to you, but promotional products companies and other small businesses are a prime target for malware.

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