How should logos be adapted for various media, including promotional products (e.g., elongated versions with the logo marks next to the names for pens, stacked versions for printed brochures, etc.). We have several things to consider before you commit to a big order for your company or for your customers!
The world of fine art is colliding with skater fashion in the newest collaboration of promotional products for the Van Gogh Museum in Amsterdam.
McDonald’s did a lot of things right with the McDelivery campaign, by creating buzz around and anticipation for a specific event and then encouraging social media shares. But it also went a bit wrong.
Profit margins are on the rise for the promotional products industry and averaged 35 percent in 2017 — but not for everyone! Here are some ideas to try if your profits aren’t where they should be (or where you want them to be).