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Marketing to Millennials = Sustainable Businesses

Kelly Glass

Did you know that millennials constitute the largest living generation? Bet you never thought of them that that way — as a bigger cohort than even the Baby Boom generation. Perhaps now, no matter what line of business you are in, you should think of them as that: more influential as a subset of society than other groups and especially as consumers.


Engaging Customers Means More Opportunity

Kelly Glass

Have you heard of the "engagement economy"? It’s the idea that engaging a customer, rather than just selling products, has become more critical for large brands as was well as small and medium-sized businesses (SMBs).

Planning for Summer is a Smart Strategy

Kelly Glass

April showers bring May flowers, the old saying goes. If you live and work in the northern half of the Unites States, you're probably just now breaking out your light spring jacket and warming up to the idea of some consistent good weather.


"Play Ball" with Baseball for Marketing

Kelly Glass

Spring weather is slowly arriving on the scene, with sunny, warmer days becoming more frequent and trees growing back their leaves. And we have to admit we’re not just excited about flowers blooming; we're looking forward to baseball season.

Help Customers Without “March Madness”

Kelly Glass

“March Madness” might be a timely basketball term right now, but rolling from the first quarter of the year into spring and summer can be its own source of madness for many businesses. Often problems arise when customers think that they're not getting responses. No matter what kind of businesses you serve, being proactive is the best way to keep them satisfied and loyal in the long-term.

Why Promo Products Work and Keep Working

Kelly Glass

Often on our blog and in the monthly newsletters that Idea Custom Solutions publishes, we have talked about the power of promotional products and why so many small and medium sized businesses (SMBs), as well as non-businesses use them.

Trade Shows Offer Opportunities to Reach Different People

Kelly Glass

We've talked a lot about trade shows here on the Idea Custom Solutions' blog over the past two years. One remarkable thing about the trade show industry is that now there is a wider variety of venues and occasions in which small and medium sized businesses (SMBs) can participate.

Design Express

According to an infographic published by the Advertising Specialty Institute, pens and other writing utensils are dominant. Better yet, pens as promotional products are here to stay.

Gift Bags Grab New Business

Kelly Glass

It's that time of year again when the nominations are announced for the next Academy Awards. Along with all the great films of 2016, one topic that gets almost as much buzz as the celebrities and their fashions is the party atmosphere at The Oscars. Another perk at celebrated events like this and the Golden Globe Awards is what is given away to attendees — the gift bags.


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