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February 19, 2019

The Legacy of Logos

Submitted by Kelly Glass

Like many other things (it seems), logos have their roots in ancient Egypt. The culture was among the first to use a standardized writing system made up of symbols, with specific colors holding specific meaning. Later in history, medieval Europe prescribed meaning to specific symbols as a part of different crests and coats of arms, each designed to convey the status of the bearer in society and to explain who they were.

February 12, 2019

Specialty Market Spotlight

Submitted by Kelly Glass

With the beginning of every new year, it pays to take a look at your promotional products business and see where you can cut back and where you can expand. These three specialty markets are trending right now and it’s important to consider if you can sell to them and ride those trends to new income streams.

February 5, 2019

​The Curious Case of the Koozie

Submitted by Kelly Glass

In 2013, researchers at the University of Washington set out to accomplish a very scientific task: to see if can koozies really do keep our drinks cold. The project, which was eventually funded by the National Science Foundation and the National Center for Atmospheric Research, proved what canned beverage lovers knew all along. We were absolutely right. It does keep canned drinks cold, mostly because the material in the koozie stops condensation forming on the outside of the can, preventing drinks from sweating away their chill.

January 29, 2019

​It’s Tax Time for Your Small Business

Submitted by Kelly Glass

It’s that time of year again — the ever-exciting tax season. 2018 brought with it a number of changes to tax laws, including alterations that affect how small and mid-sized businesses, like most promotional products companies, should be filing. Idea Custom Solutions doesn’t want you to be left in the dark when you work on your business taxes, so we’ve compiled some tips and helpful things to get your business through tax time without incident.

January 15, 2019

​Cinnabon Joins the Branded Swag Revolution

Submitted by Kelly Glass

Everyone, please welcome Cinnabon to the ranks of the branded swag experts. The cinnamon roll company has just joined other restaurants, such as Taco Bell, McDonalds, Arby’s, and Kellogg’s, in promoting their brand with deliciously clever clothing and products.

January 8, 2019

Everything You Didn’t Know About Producing Awards

Submitted by Kelly Glass
It’s award season, everybody! Get ready to see your favorite celebrities up on stage, giving speeches and brandishing awards that we normal people would be lucky to even touch, let alone win. These fancy awards — think the Emmy, Oscar, Golden Globe and even MTV’s Moon Person — are one of the biggest money makers for any promotional products company, thanks to the small batches and extremely high price points.
December 18, 2018

Stay Safe from Cybercrime

Submitted by Kelly Glass

By 2021, research firm Cybersecurity Ventures expects financial damages from cybercrime to small businesses will reach a cost of $6 trillion. We hate to break it to you, but promotional products companies and other small businesses are a prime target for malware.

December 13, 2018

​Dunkin’s Line of Fake Merch Mocks Promo Swag

Submitted by Kelly Glass

No doubt inspired by the full slate of fun branded merchandise put out in years past by other big brands such as Taco Bell, McDonalds and Wendy’s, Dunkin’ (formerly Donuts) has released its own line of quirky branded swag . . . sort of.

November 27, 2018

Graphic Design Trends for 2019

Submitted by Kelly Glass

In 2018, we saw big, bold graphic design, with bright colors and fonts that seemed to have more impact rather than just being new or novel. Will these trends continue into 2019? Vengage created an infographic detailing what the eight big trends will be in graphic design over the next year. These are the highlights:

November 13, 2018

Quiz: Is Your Logo Working?

Submitted by Kelly Glass

A logo is arguably one of the most important parts of your branding strategy. Think about it — when you see the golden arches, what’s the first thing you think of? McDonald’s. You may even get a bit hungry. That’s because the McDonald’s logo is doing its job. It’s reminding you of the brand and the products you get from it, and potentially triggering an emotional response. Granted, we can’t all sell hamburgers, but your business’s logo should elicit the same reaction from people.