Often when we think about "marketing", we tend to think about reaching consumers. Sometimes the narrative is focused on getting through to American families, affluent professionals or even millennial consumers. But marketing isn't just for targeting consumers.
Marketing Isn't Just for Consumer Goods
Holiday Hunt: Great Gifts That Stand Out
We're in the thick of the fall season and you're probably seeing "fall specials" on everything from cars to clothing to candy, but you really should be thinking about winter holidays and buying presents.
From our unique perspective as a service provider to the promotional products and other industries, we have ideas that go beyond applying company logos to candy canes or gingerbread men.
Bags and Carry Accessories: Perfect for Brands on the Go!
The freebie tote bag is becoming as much of an accessory in American life as perhaps the belt and maybe even shoe laces. This summer, we wrote about its appeal with consumers increasingly concerned about the environment.
Kits and Packaged Promos for Every Audience
Recently we're noticed that sometimes the best ways to market using promotional products is with a packaged set of something useful. Two ideas are gaining attention right now with both SMBs and major companies.
Tool Sets and Safety Kits
Some Classics Never Go Away
For years people have talked about the sweeping changes of the digital age. Information technology is seen as a force that would transform everything . . . and it has! Thanks to advances in software, the microchip, social media and cloud technology, we can be "plugged in" and communicate with anyone, anywhere in the world within seconds.
Enthusiasm for a Cool Marketing Season
Fall is certainly filled with themes on which businesses can capitalize. For example, there is back-to-school, turning leaves and pumpkin-spiced everything. There is also the second-most lucrative holiday for most retailers, Halloween. Other important events include Thanksgiving and Veterans' Day, as well as marketing-driven occasions such as Sweetest Day.
Is a Simple Brand a Better Brand?
If you read our weekly blogs or follow Idea Custom Solutions on social media, you know we like to talk about the topic of rebranding. With all of the logo changes that occurred over the past few years, we have much to discuss!
Promotional Products Activate People
Reminder advertising — that's what people outside the industry used to call promotional products.
They are an excellent way to put businesses' names and contact information in front of future customers, helping to make contact at the right time. They are also effective for small- and medium-sized businesses (SMBs) to brand at public events, such as trade shows, 5K races and fun runs, music fests and even in swag bags.
Marketing Collateral Still an Important Part of Marketing
You hear it now and again: print is not dead! Every day, Americans still pick up magazines and newspapers to read. Plus, the rise of digital media has not stopped the steady flow of printed circulars, promotional postcards and coupons to our physical mailboxes at home and at work.
But does marketing collateral still work for the average business?
Drinkware: For the Home, Office or School
It's arguably one of the most useful kinds of promotional products out there. The drinkware category continues to be a tried-and-true choice for promoting small and medium-sized businesses (SMBs) in every sector.