April 25, 2017

The Practice of the Rebrand is Here to Stay

Submitted by Kelly Glass

If you keep a close eye on marketing, you know that rebranding has been a prominent strategy over the last two years. From all the evidence we've seen, rebranding is not just a recent trend. Likewise, with so many different types of businesses retooling their marketing strategies, it's pretty clear also that this approach is not going away.

April 18, 2017

Engaging Customers Means More Opportunity

Submitted by Kelly Glass

Have you heard of the "engagement economy"? It’s the idea that engaging a customer, rather than just selling products, has become more critical for large brands as was well as small and medium-sized businesses (SMBs).

April 12, 2017

Embroidery Everywhere!

Submitted by Kelly Glass

Last fall a columnist for Parade, the popular magazine insert that graces weekly newspapers nationwide, said something we thought was funny. The author said embroidery “isn't just for grannies anymore".

April 4, 2017

Planning for Summer is a Smart Strategy

Submitted by Kelly Glass

April showers bring May flowers, the old saying goes. If you live and work in the northern half of the Unites States, you're probably just now breaking out your light spring jacket and warming up to the idea of some consistent good weather.


March 29, 2017

"Play Ball" with Baseball for Marketing

Submitted by Kelly Glass

Spring weather is slowly arriving on the scene, with sunny, warmer days becoming more frequent and trees growing back their leaves. And we have to admit we’re not just excited about flowers blooming; we're looking forward to baseball season.

March 21, 2017

Great Logos Provide Value to SMBs

Submitted by Kelly Glass

It's probably true that entrepreneurs think differently, which is why they can invent things or discover new approaches. But how do they think?

March 14, 2017

Help Customers Without “March Madness”

Submitted by Kelly Glass

“March Madness” might be a timely basketball term right now, but rolling from the first quarter of the year into spring and summer can be its own source of madness for many businesses. Often problems arise when customers think that they're not getting responses. No matter what kind of businesses you serve, being proactive is the best way to keep them satisfied and loyal in the long-term.

March 7, 2017

The Real Value of a Great Logo

Submitted by Kelly Glass

When you think about the most iconic logos out there, typically those of Coke, Target, Nike and UPS will come to mind, as do the golden arches of McDonald’s and the mermaid of Starbucks. One reason is that vast amounts of money are spent to make these logos ubiquitous. Large corporations have the financial power to place billboards, buy television spots and buy Internet ads, while also featuring signage bearing the brands at the retail locations where they are sold.

March 2, 2017

Why Promo Products Work and Keep Working

Submitted by Kelly Glass

Often on our blog and in the monthly newsletters that Idea Custom Solutions publishes, we have talked about the power of promotional products and why so many small and medium sized businesses (SMBs), as well as non-businesses use them.

February 21, 2017

Trade Shows Offer Opportunities to Reach Different People

Submitted by Kelly Glass

We've talked a lot about trade shows here on the Idea Custom Solutions' blog over the past two years. One remarkable thing about the trade show industry is that now there is a wider variety of venues and occasions in which small and medium sized businesses (SMBs) can participate.