June 27, 2017

Portable Promo Products: Small But Effective!

Submitted by Kelly Glass

Long before cellular mobile phones became "smart", letting you surf the internet, watch movies, or record every moment of yourself climbing Mount Everest or Machu Picchu, it was a big deal when the cell phone became something you could slip in your pocket.

June 20, 2017

Does Your Brand Have a Style Guide?

Submitted by Kelly Glass

When you think of the National Air and Space Administration, known more famously as NASA, you probably think of names like Neil Armstrong and Buzz Aldrin, the first humans to walk on the moon back in 1969. Perhaps NASA's even bigger footprint conjures up thoughts of America's Space Race depicted by Hollywood in “The Right Stuff” and “Hidden Figures”.

June 13, 2017

Coffee Shows How Small Brands Can Become Big

Submitted by Kelly Glass

It seems today like gourmet coffee is just another part of life. It's something that is consumed as readily by Americans almost as much as air, water and food. Today, coffee comes in just about any flavor, roast, or serving style imaginable and plenty of busy coffee lovers even pay a little extra (and wait up to five minutes!) for single cup of coffee.

June 6, 2017

Green and Eco-friendly Promotional Products

Submitted by Kelly Glass

Despite their long history and broad usage, disposable plastic shopping bags are on their way out. A number of cities nationwide have banned disposable plastic bags completely. Meanwhile, other cities like Chicago have created a tax to suppress their use by consumers.

May 30, 2017

Sunny Weather: The Race Is On!

Submitted by Kelly Glass

Promotional products are more than just after-the-sale reminder advertising. Likewise, they are more than another version of business cards with names and phone numbers imprinted on pens or magnets.

May 24, 2017

Promotional Products: More than Just Reminders

Submitted by Kelly Glass

Often when consumers and business people think about promotional products, free giveaways are what come to mind.

May 16, 2017

Relationship Building: Still Important in the Digital Age

Submitted by Kelly Glass

We all know that, in the digital age, communication has become much easier and more immediate. In just a few minutes, you can fire off an email to check in with a customer. Sometimes, if you have a personal relationship with folks who do business with you, just a text will suffice.

May 10, 2017

Brand to the Customer's Experience

Submitted by Kelly Glass

Many experts today say that brands aren’t just logos or catchy monikers that become household names and that brand identity is all about the right messaging. But in an increasingly competitive — and digital — world, there is one thing smart businesses can count on to build their brands’ longevity: the customer experience.

May 3, 2017

Marketing to Millennials = Sustainable Businesses

Submitted by Kelly Glass

Did you know that millennials constitute the largest living generation? Bet you never thought of them that that way — as a bigger cohort than even the Baby Boom generation. Perhaps now, no matter what line of business you are in, you should think of them as that: more influential as a subset of society than other groups and especially as consumers.

 

April 25, 2017

The Practice of the Rebrand is Here to Stay

Submitted by Kelly Glass

If you keep a close eye on marketing, you know that rebranding has been a prominent strategy over the last two years. From all the evidence we've seen, rebranding is not just a recent trend. Likewise, with so many different types of businesses retooling their marketing strategies, it's pretty clear also that this approach is not going away.