March 12, 2019

​Four Times Promotional Campaigns Went Terribly Wrong

Submitted by Kelly Glass

We all love a good promotional products campaign. Remember those flexible straws with people doing yoga poses on them or Shark Week’s surfboards with bites taken out that were scattered on beaches? Sheer marketing genius! However, sometimes things don’t go quite so well. Here are four of the biggest promotional marketing flops in recent history.

March 5, 2019

​OREO Wants You to See What’s Inside

Submitted by Kelly Glass

From February 4 to March 6 (also known as National OREO Day), the stuffed cookie brand is holding a huge celebration in honor of its new Most Stuf cookie. The promotion is called The Stuf Inside and features an interactive online cookie that you twist open to see, well, what’s inside.

February 26, 2019

​How to Land and Work with Your Dream Account

Submitted by Kelly Glass

Have you heard of whale hunting? It’s a clever play on landing your white whale, meaning catching that dream account you’ve always wanted. Some promotional products companies, though, are afraid to do a bit of hunting. Either they think they’re too small, don’t have the resources or they’re just fine surviving on the profits from several small accounts. And that’s understandable, but why limit yourself? Companies of every size and scope can land massive accounts — the ones that pay all your bills in one single order. You just need to know how to do it.

February 19, 2019

The Legacy of Logos

Submitted by Kelly Glass

Like many other things (it seems), logos have their roots in ancient Egypt. The culture was among the first to use a standardized writing system made up of symbols, with specific colors holding specific meaning. Later in history, medieval Europe prescribed meaning to specific symbols as a part of different crests and coats of arms, each designed to convey the status of the bearer in society and to explain who they were.

February 12, 2019

Specialty Market Spotlight

Submitted by Kelly Glass

With the beginning of every new year, it pays to take a look at your promotional products business and see where you can cut back and where you can expand. These three specialty markets are trending right now and it’s important to consider if you can sell to them and ride those trends to new income streams.

February 5, 2019

​The Curious Case of the Koozie

Submitted by Kelly Glass

In 2013, researchers at the University of Washington set out to accomplish a very scientific task: to see if can koozies really do keep our drinks cold. The project, which was eventually funded by the National Science Foundation and the National Center for Atmospheric Research, proved what canned beverage lovers knew all along. We were absolutely right. It does keep canned drinks cold, mostly because the material in the koozie stops condensation forming on the outside of the can, preventing drinks from sweating away their chill.

January 29, 2019

​It’s Tax Time for Your Small Business

Submitted by Kelly Glass

It’s that time of year again — the ever-exciting tax season. 2018 brought with it a number of changes to tax laws, including alterations that affect how small and mid-sized businesses, like most promotional products companies, should be filing. Idea Custom Solutions doesn’t want you to be left in the dark when you work on your business taxes, so we’ve compiled some tips and helpful things to get your business through tax time without incident.

January 15, 2019

​Cinnabon Joins the Branded Swag Revolution

Submitted by Kelly Glass

Everyone, please welcome Cinnabon to the ranks of the branded swag experts. The cinnamon roll company has just joined other restaurants, such as Taco Bell, McDonalds, Arby’s, and Kellogg’s, in promoting their brand with deliciously clever clothing and products.

January 8, 2019

Everything You Didn’t Know About Producing Awards

Submitted by Kelly Glass
It’s award season, everybody! Get ready to see your favorite celebrities up on stage, giving speeches and brandishing awards that we normal people would be lucky to even touch, let alone win. These fancy awards — think the Emmy, Oscar, Golden Globe and even MTV’s Moon Person — are one of the biggest money makers for any promotional products company, thanks to the small batches and extremely high price points.
December 18, 2018

Stay Safe from Cybercrime

Submitted by Kelly Glass

By 2021, research firm Cybersecurity Ventures expects financial damages from cybercrime to small businesses will reach a cost of $6 trillion. We hate to break it to you, but promotional products companies and other small businesses are a prime target for malware.