August 14, 2018

​Take Advantage of Unconventional Advertising

Submitted by Kelly Glass

For Cinco de Mayo in 2016, Taco Bell struck marketing genius. The company leveraged popular social network Snapchat to allow users to turn their faces into giant taco shells. It was a hit and the campaign broke Snapchat records, achieving 224 million views in a single day. But it came at significant cost to the restaurant chain.

August 7, 2018

​Instagram-Worthy Promotional Products Marketing Tips

Submitted by Kelly Glass

An April 2018 article in the Times of India highlighted the selfie craze and how logoed apparel has seen a major boost in sales thanks to Instagram and Facebook selfie posts.

July 31, 2018

In the Wake of McDelivery

Submitted by Kelly Glass

As almost everyone who goes online now knows, July 19 was McDelivery Day — a day when McDonald’s partnered with Uber Eats to cart out a bunch of swag to hungry brand loyalists. If someone placed an order with Uber Eats for McDonald’s between 10:30 a.m. and 11 a.m. that day, they could expect some fancy McD’s promotional products to arrive with their food in an obscenely large Big Mac box (maybe, we’re not entirely sure about the box).

July 24, 2018

How to Sell Your Products to Specialty Markets

Submitted by Kelly Glass

We all know how to sell promotional products to small- and medium-sized businesses. It’s the industry’s forte and how the majority of companies have built their revenues — whether it be the first printer who sold book bags or the current distributor selling pens to a local bank. But one of the best ways to grow your business is to diversify your income. That means broadening your horizons to sales opportunities you wouldn’t have thought of before. Follow these tips on selling promotional products to three specialty markets.

July 17, 2018

​It’s All About the Email Signature

Submitted by Kelly Glass

Many business owners think of marketing as a larger scale topic, something you actively do to go out and find new customers. But there’s a secret weapon hidden in every business’s day-to-day arsenal: email signatures. It’s something small that, once you set it up, you never have to think about — but it works wonders as a passive marketing possibility. No matter whom you send your emails to, your business information will be on the bottom for them to read. Follow these tips to make sure you’re getting the most marketing bang out of your email signature.

July 10, 2018

​The Undeniable Genius of Taco Bell’s Branded Wedding Merch

Submitted by Kelly Glass

Going to the chapel and we’re gonna get . . . tacos? Yep. About a year ago, Taco Bell began letting brand fanatics get hitched at its flagship store in Las Vegas. So far about 60 couples have been married at the restaurant and another 25 are already scheduled for this year.

July 3, 2018

​Everything You Need to Know About the Supreme Court’s Sales Tax Decision

Submitted by Kelly Glass

After 26 years of sales tax rules, the Supreme Court recently overturned a 1992 decision from the Quill Corporation v. North Dakota case. This decision will change the way many companies handle online transactions and business — including those in the promotional products industry that run online stores.

June 26, 2018

​The History of the Promotional Products Industry

Submitted by Kelly Glass

In 1789, George Washington took his position as the first president of the newly formed United States. With that came the first purposeful use of promotional products: commemorative buttons. They were printed and distributed throughout his campaign and then became so popular that similar items became available, including rulers, calendars and almanacs.

June 19, 2018

Wow Your Clients with Tech Enhanced Mailers

Submitted by Kelly Glass

We may live in an almost completely digital world, but as we mentioned in a previous blog post, direct mail is still seeing great returns — and in some cases, it’s doing better driving sales than many other marketing channels. One of the perks of our digital existence, though, is that we can combine the latest technology with traditional methods in order to get more attention for things we want to promote. You can go beyond the standard catalog or postcard mailer and add some new-age interest to it.

June 12, 2018

Welcome Summer Warmth with Winning Outdoor Products

Submitted by Kelly Glass

It’s officially summertime (Well, not officially, but we only got about a day of spring!). Warm weather means outdoor parties, cold drinks at the lake, grilling, catching rays on the beach . . . Essentially, it means a plethora of opportunities for promotional products companies to capitalize on the heat. If you haven’t yet hopped on the bandwagon of outdoor promos, follow these tips to make sure you do so in the best way possible.