March 21, 2017

Great Logos Provide Value to SMBs

Submitted by Kelly Glass

It's probably true that entrepreneurs think differently, which is why they can invent things or discover new approaches. But how do they think?

March 14, 2017

Help Customers Without “March Madness”

Submitted by Kelly Glass

“March Madness” might be a timely basketball term right now, but rolling from the first quarter of the year into spring and summer can be its own source of madness for many businesses. Often problems arise when customers think that they're not getting responses. No matter what kind of businesses you serve, being proactive is the best way to keep them satisfied and loyal in the long-term.

March 7, 2017

The Real Value of a Great Logo

Submitted by Kelly Glass

When you think about the most iconic logos out there, typically those of Coke, Target, Nike and UPS will come to mind, as do the golden arches of McDonald’s and the mermaid of Starbucks. One reason is that vast amounts of money are spent to make these logos ubiquitous. Large corporations have the financial power to place billboards, buy television spots and buy Internet ads, while also featuring signage bearing the brands at the retail locations where they are sold.

March 2, 2017

Why Promo Products Work and Keep Working

Submitted by Kelly Glass

Often on our blog and in the monthly newsletters that Idea Custom Solutions publishes, we have talked about the power of promotional products and why so many small and medium sized businesses (SMBs), as well as non-businesses use them.

February 21, 2017

Trade Shows Offer Opportunities to Reach Different People

Submitted by Kelly Glass

We've talked a lot about trade shows here on the Idea Custom Solutions' blog over the past two years. One remarkable thing about the trade show industry is that now there is a wider variety of venues and occasions in which small and medium sized businesses (SMBs) can participate.

February 14, 2017

Colors Set the Tone for Brands

Submitted by Kelly Glass

What do the colors of a brand, logo and business say? What kind of messaging do brand colors convey to current customers, future customers and would-be customers? And what do they say about what a company stands for?

February 7, 2017

Gift Bags Grab New Business

Submitted by Kelly Glass

It's that time of year again when the nominations are announced for the next Academy Awards. Along with all the great films of 2016, one topic that gets almost as much buzz as the celebrities and their fashions is the party atmosphere at The Oscars. Another perk at celebrated events like this and the Golden Globe Awards is what is given away to attendees — the gift bags.

January 31, 2017

Drinkware: Another Great Promotional Product for 2017

Submitted by Kelly Glass

Last week on this blog we shared some cost-effective branding ideas for small and medium sized businesses (SMBs) who want to improve their visibility and success in 2017. Earlier in January, we also talked about the importance of trade shows to businesses, non-profits and educational institutions of all sizes, and how these events can really help SMBs cultivate and connect with audiences.

January 24, 2017

2 Top Promotional Products to Start 2017

Submitted by Kelly Glass

Now that the New Year is in full swing, businesses of all kinds are planning and preparing for growth. Since many companies are already thinking about a new year of marketing programs, the timing is right to talk to them about cost-effective, proven branding tactics.

January 16, 2017

Helping SMBs Reboot their Trade Show Strategies

Submitted by Kelly Glass

As 2017 rolls out, both big companies and small and medium size businesses (SMBs) are looking for ways to increase their visibility, strengthen their reputations and engage customers. Trade shows are one tactic that businesses in almost every sector rely on.