October 17, 2017

Marketing Isn't Just for Consumer Goods

Submitted by Kelly Glass

Often when we think about "marketing", we tend to think about reaching consumers. Sometimes the narrative is focused on getting through to American families, affluent professionals or even millennial consumers. But marketing isn't just for targeting consumers.

October 11, 2017

Holiday Hunt: Great Gifts That Stand Out

Submitted by Kelly Glass

We're in the thick of the fall season and you're probably seeing "fall specials" on everything from cars to clothing to candy, but you really should be thinking about winter holidays and buying presents.

From our unique perspective as a service provider to the promotional products and other industries, we have ideas that go beyond applying company logos to candy canes or gingerbread men.

September 26, 2017

Bags and Carry Accessories: Perfect for Brands on the Go!

Submitted by Kelly Glass

The freebie tote bag is becoming as much of an accessory in American life as perhaps the belt and maybe even shoe laces. This summer, we wrote about its appeal with consumers increasingly concerned about the environment.

September 19, 2017

Kits and Packaged Promos for Every Audience

Submitted by Kelly Glass

Recently we're noticed that sometimes the best ways to market using promotional products is with a packaged set of something useful. Two ideas are gaining attention right now with both SMBs and major companies.

Tool Sets and Safety Kits

September 12, 2017

Some Classics Never Go Away

Submitted by Kelly Glass

For years people have talked about the sweeping changes of the digital age. Information technology is seen as a force that would transform everything . . . and it has! Thanks to advances in software, the microchip, social media and cloud technology, we can be "plugged in" and communicate with anyone, anywhere in the world within seconds.

September 5, 2017

Enthusiasm for a Cool Marketing Season

Submitted by Kelly Glass

Fall is certainly filled with themes on which businesses can capitalize. For example, there is back-to-school, turning leaves and pumpkin-spiced everything. There is also the second-most lucrative holiday for most retailers, Halloween. Other important events include Thanksgiving and Veterans' Day, as well as marketing-driven occasions such as Sweetest Day.


August 29, 2017

Is a Simple Brand a Better Brand?

Submitted by Kelly Glass

If you read our weekly blogs or follow Idea Custom Solutions on social media, you know we like to talk about the topic of rebranding. With all of the logo changes that occurred over the past few years, we have much to discuss!

August 22, 2017

Promotional Products Activate People

Submitted by Kelly Glass

Reminder advertising — that's what people outside the industry used to call promotional products.

They are an excellent way to put businesses' names and contact information in front of future customers, helping to make contact at the right time. They are also effective for small- and medium-sized businesses (SMBs) to brand at public events, such as trade shows, 5K races and fun runs, music fests and even in swag bags.

August 16, 2017

Marketing Collateral Still an Important Part of Marketing

Submitted by Kelly Glass

You hear it now and again: print is not dead! Every day, Americans still pick up magazines and newspapers to read. Plus, the rise of digital media has not stopped the steady flow of printed circulars, promotional postcards and coupons to our physical mailboxes at home and at work.

But does marketing collateral still work for the average business?

August 8, 2017

Drinkware: For the Home, Office or School

Submitted by Kelly Glass

It's arguably one of the most useful kinds of promotional products out there. The drinkware category continues to be a tried-and-true choice for promoting small and medium-sized businesses (SMBs) in every sector.