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May 2015

May 28, 2015

Two Ingredients in the Business Recipe: Marketing and Innovation

Kelly Glass

Sometimes people outside the business world have some of the best insight on business. One of those voices comes from the world-renowned fiction writer. Milan Kundera, the Czech author of Immortality and The Unbearable Lightness of Being once said that “Business has only two functions — marketing and innovation.”

These words call to mind a few ideas about some of the companies whose products have greatly changed the way we live and exist daily. Some easy first impressions include:

May 20, 2015

The Power of Do-It-For-Me Solutions

Kelly Glass

Perhaps you are one of those brave, industrious people who knows how to fix things. For decades, the “weekend warrior” has been an iconic role in the American way of life. There are men and women who simply love to solve everyday problems around the house and the yard on Saturdays and Sundays.

May 13, 2015

Promo Products Don’t Have to Be High Tech

Kelly Glass

Just over a month ago one business reporter on the east coast asked some small and medium-sized business (SMB) owners about what kind of promotional products they like best and the entrepreneurs weighed in.

May 7, 2015

The Art of Specialty Advertising and Brand Building

Kelly Glass

Marshall McLuhan, the author and visionary philosopher of communication theory, once categorized advertising in a remarkable new light. McLuhan stated, “Advertising is the greatest art form of the 20th century.” While McLuhan knew plenty about modern communication, he was one of the first to point out advertising’s ability to captivate consumers and use creative ideas to motivate their everyday decisions.

May 3, 2015

Promotional Products Speak for Brands

Kelly Glass

Last summer, business blogger Andy Johnston dared to make a pretty shocking recommendation regarding promotional items for SMBs. In The Event Manager, he said that just handing out promotional items without a strategy isn’t a great move.

“Just giving people . . . office supplies is a wasted opportunity,” Johnston wrote. This goes for trade shows, client visits or any other event.

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