embroidery digitizing

Fanny Pack Fandom: A History of the World’s Most Hated (or Loved) Accessory

Amy Maciejewski

It’s official: fanny packs are back in style. For us in the promotional products world, that’s a great thing. It means another spot for an imprint to help show our clients off to the world. But now that they’re back, many wonder where fanny packs came from at all. Here’s a hint: They weren’t born during the last mega-surge of the accessory’s popularity.

​Four Times Promotional Campaigns Went Terribly Wrong

Kelly Glass

We all love a good promotional products campaign. Remember those flexible straws with people doing yoga poses on them or Shark Week’s surfboards with bites taken out that were scattered on beaches? Sheer marketing genius! However, sometimes things don’t go quite so well. Here are four of the biggest promotional marketing flops in recent history.

​OREO Wants You to See What’s Inside

Kelly Glass

From February 4 to March 6 (also known as National OREO Day), the stuffed cookie brand is holding a huge celebration in honor of its new Most Stuf cookie. The promotion is called The Stuf Inside and features an interactive online cookie that you twist open to see, well, what’s inside.

​How to Land and Work with Your Dream Account

Kelly Glass

Have you heard of whale hunting? It’s a clever play on landing your white whale, meaning catching that dream account you’ve always wanted. Some promotional products companies, though, are afraid to do a bit of hunting. Either they think they’re too small, don’t have the resources or they’re just fine surviving on the profits from several small accounts. And that’s understandable, but why limit yourself? Companies of every size and scope can land massive accounts — the ones that pay all your bills in one single order. You just need to know how to do it.

Specialty Market Spotlight

Kelly Glass

With the beginning of every new year, it pays to take a look at your promotional products business and see where you can cut back and where you can expand. These three specialty markets are trending right now and it’s important to consider if you can sell to them and ride those trends to new income streams.

​Instagram-Worthy Promotional Products Marketing Tips

Kelly Glass

An April 2018 article in the Times of India highlighted the selfie craze and how logoed apparel has seen a major boost in sales thanks to Instagram and Facebook selfie posts.

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