February 2019

​How to Land and Work with Your Dream Account

Kelly Glass

Have you heard of whale hunting? It’s a clever play on landing your white whale, meaning catching that dream account you’ve always wanted. Some promotional products companies, though, are afraid to do a bit of hunting. Either they think they’re too small, don’t have the resources or they’re just fine surviving on the profits from several small accounts. And that’s understandable, but why limit yourself? Companies of every size and scope can land massive accounts — the ones that pay all your bills in one single order. You just need to know how to do it.

The Legacy of Logos

Kelly Glass

Like many other things (it seems), logos have their roots in ancient Egypt. The culture was among the first to use a standardized writing system made up of symbols, with specific colors holding specific meaning. Later in history, medieval Europe prescribed meaning to specific symbols as a part of different crests and coats of arms, each designed to convey the status of the bearer in society and to explain who they were.

Specialty Market Spotlight

Kelly Glass

With the beginning of every new year, it pays to take a look at your promotional products business and see where you can cut back and where you can expand. These three specialty markets are trending right now and it’s important to consider if you can sell to them and ride those trends to new income streams.

​The Curious Case of the Koozie

Kelly Glass

In 2013, researchers at the University of Washington set out to accomplish a very scientific task: to see if can koozies really do keep our drinks cold. The project, which was eventually funded by the National Science Foundation and the National Center for Atmospheric Research, proved what canned beverage lovers knew all along. We were absolutely right. It does keep canned drinks cold, mostly because the material in the koozie stops condensation forming on the outside of the can, preventing drinks from sweating away their chill.