In this modern tech-enhanced era, the number of people screening their calls or just shirking the phone altogether is continually rising. And that can make business communications a little tough to manage. Does your client want a phone call, or just a voicemail? A Facebook message or a LinkedIn InMail message? A tweet or an Instagram follow? The opportunities for communication are virtually endless. But don’t worry—Advantages recently published a guide to connecting with others in the promotional products industry, including the best ways to do it and how.