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Lynne Lambert, owner of Mapt Gear, has a revolutionary idea that may upend the promotional products industry. It’s kind of like anti-branding. Her company sells totes, messenger bags and a padfolio waiting for logos. However, the logos themselves are sometimes never seen on the products. Instead, she prints maps with pin illustrations to show the exact locations of companies’ headquarters (or specific locations or even event spots).

The Super Bowl, the Winter Olympics and now March Madness — the sports world has been in overdrive lately. Which can mean both good and bad things for the promotional products industry. As you gear up for the annual 64-team college basketball showdown, follow these tips to avoid the mayhem and bring on promo product magic.

The 2018 Pyeongchang Winter Games may be wrapping up over the next week, but for some promotional products companies, the benefits will be felt for months. This season’s competition, as is common with the games, has led to a boost in Olympics-branded merchandise sales.

It is important for business owners to stay current on the latest marketing trends, but that can be difficult if you are wearing many hats. It is especially hard when you realize that marketing is constantly changing and what worked at one time for your company might not be very effective today. Plus, there are always new tools and tactics to learn that could set you apart from the competition.

‘Tis the season for gift giving! As the holidays wind down and shopping lists shorten, your customers may get stumped on what to get their clients. Advise them to never pass up the opportunity to say thank you to existing clients or even to gift competitors’ customers — more than half of companies do this!

The holiday hustle has begun! As you begin to write your own wish lists, there are a plenty of companies’ with promotional products that are topping the lists (and trees!) of others that you should know about. Get into the spirit and check out merchandise to inspire your clients on their next round of holiday promotional product purchases.

A customer’s opinion of a business is most often based on an interaction that occurs between the individual and the company’s employees. This effectively means that your clients are hiring workers to be ambassadors for their brands and, according to Business.com, “a new customer will develop an impression about your employee (and your business) in their first seven seconds with your employee.”