September 2015

Get in on Employee Events and Company Perks

Kelly Glass

If you are a distributor of promotional products and specialty advertising items of any kind — whether you specialize in wearables like caps and outerwear, or even tech-related items like branded phone chargers or USB drives — you’re probably doing two things very, very right!

​Promo Products Help Brands Tap into Their Audiences

Kelly Glass

In the 2005 holiday film “The Family Stone”, Amy Stone is introduced holding her favorite fashion accessory. The moment is meant to tell us a bit more about her preferences and perhaps her personality. Played by Rachel McAdams, Amy appears briefly with a “National Public Radio” tote bag slung over her shoulder. This initial image hints more to come about Amy: the Stone Family's eldest daughter is educated and up-to-date on political issues.

Do Logos Really Speak to Customers?

Kelly Glass

A few weeks ago we reviewed some old and new ideas on the discussion of logo design. One interesting tidbit from the multibillion dollar fast food sector is the large number of companies, such as McDonald’s, Burger King, Checkers and more, that use “exciting,” high-wavelength colors like red and yellow to draw in consumer eyes.

​Great Variety and Quality in Today’s Promo Products

Kelly Glass

At the beginning of 2015, the Advertising Specialty Institute circulated their annual “Impressions Study”, a market research report that provides an in-depth look at promotional products and the people that use them every day.

The report’s aim was to provide to suppliers and distributors of specialty advertising products better insight about what works. The study profiled everything from wearable items to writing instruments, and provided detail on many promotional product categories and how they contribute to overall marketing strategies.

​How to Market to B2Bs

Kelly Glass

During the last week of August 2015 Inc. magazine posted an article with a striking headline that pertains to a large segment of American enterprise. In “Why the B2B Market has Cooled Off,” columnist Diana ransom breaks down some of the latest economic numbers.