August 2018

​Vans Teams Up with Van Gogh for Promotional Perfection

Kelly Glass

The world of fine art is colliding with skater fashion in the newest collaboration of promotional products for the Van Gogh Museum in Amsterdam. The collection launched August 3rd and includes shoes, some apparel and a few accessories. The products feature some of Van Gogh’s most famous works: “Skull,” “Almond Blossom,” “Sunflowers,” “Old Vineyard with Peasant Woman,” “Self-Portrait as a Painter” and letters he wrote to his brother.

​Promo Products are Afoot

Kelly Glass

When it comes to promotional apparel, shirts tend to be the most popular. When someone is wearing a branded shirt, the logo is right there in front of everyone to see. But there’s a new trend in town: statement socks. Really, things that go on your feet! It’s a subtle style of branding. You don’t necessarily know if a brand has penetrated your consciousness if you see someone wearing logoed socks, but the company name may pop into your head later that day unannounced.

​Take Advantage of Unconventional Advertising

Kelly Glass

For Cinco de Mayo in 2016, Taco Bell struck marketing genius. The company leveraged popular social network Snapchat to allow users to turn their faces into giant taco shells. It was a hit and the campaign broke Snapchat records, achieving 224 million views in a single day. But it came at significant cost to the restaurant chain.

​Instagram-Worthy Promotional Products Marketing Tips

Kelly Glass

An April 2018 article in the Times of India highlighted the selfie craze and how logoed apparel has seen a major boost in sales thanks to Instagram and Facebook selfie posts.