January 2016

​Considering a New Logo? Ask Who Are You and What’s Your Message?

Kelly Glass

It could just be buzz in the media, but it seems like 2015 was a big year in corporate rebranding. Tech firms tweaked the logos that helped make them famous, while startups shook up the business landscape, adding new style to the conversation around corporate identities. Fortune 500 companies changed their names while others altered their corporate images to simplify their look and also appeal to millennials as future life-long customers.

New Year: New Habits, New Enlightenment

Kelly Glass

Habits are just part our lives. The things that we do every day — both for our business and personal needs — provide a framework on which we build our careers, help others and find personal happiness. From our earliest days in school, we are taught that structure is important. We also learn that habits are building blocks of the success we want to have.

How to Stand Out in 2016

Kelly Glass

One of the things I really can’t stand is clutter. Whether it’s random papers or objects on a desk, or even junk messages in my email inbox, clutter takes up space. It also can distract from the most important business tasks at hand.

Just like an overloaded desk, there is a lot of junk on the internet and in the digital world. Sometimes all of the industry news, trending stories of the day, and advertisements make it seem too difficult for small and medium-sized businesses to stand out among the clutter.

​Winter Wear: Useful for Branding . . . and Keeping Warm

Kelly Glass

Just when we thought we had another few weeks of fall weather, it started getting chilly. As strange as it was, December 2015’s freakishly warm weather — with temperatures in the 50s and 60s just a few days before the winter holidays — were a nice treat. So much for a “White Christmas”!