It could just be buzz in the media, but it seems like 2015 was a big year in corporate rebranding. Tech firms tweaked the logos that helped make them famous, while startups shook up the business landscape, adding new style to the conversation around corporate identities. Fortune 500 companies changed their names while others altered their corporate images to simplify their look and also appeal to millennials as future life-long customers.
January 27, 2016
Considering a New Logo? Ask Who Are You and What’s Your Message?
Submitted by Kelly Glass
January 20, 2016
New Year: New Habits, New Enlightenment
Submitted by Kelly Glass
Habits are just part our lives. The things that we do every day — both for our business and personal needs — provide a framework on which we build our careers, help others and find personal happiness. From our earliest days in school, we are taught that structure is important. We also learn that habits are building blocks of the success we want to have.
January 12, 2016
How to Stand Out in 2016
Submitted by Kelly Glass
One of the things I really can’t stand is clutter. Whether it’s random papers or objects on a desk, or even junk messages in my email inbox, clutter takes up space. It also can distract from the most important business tasks at hand.
Just like an overloaded desk, there is a lot of junk on the internet and in the digital world. Sometimes all of the industry news, trending stories of the day, and advertisements make it seem too difficult for small and medium-sized businesses to stand out among the clutter.
January 5, 2016
Winter Wear: Useful for Branding . . . and Keeping Warm
Submitted by Kelly Glass
Just when we thought we had another few weeks of fall weather, it started getting chilly. As strange as it was, December 2015’s freakishly warm weather — with temperatures in the 50s and 60s just a few days before the winter holidays — were a nice treat. So much for a “White Christmas”!
December 22, 2015
Logos Present Opportunity to Engage Audiences
Submitted by Kelly Glass
With the arrival of winter comes hockey season for sports fans. The National Hockey League is now in full swing, with the Winter Classic set for New Years’ Day. Meanwhile men, women and children across North America play and watch “the fastest game on earth”.
December 16, 2015
Let Logos Lead the Way
Submitted by Kelly Glass
At Idea Custom Solutions, we’ve been thinking (and talking) a lot about logos these days. It’s not just because new logos, logo design and rebrands are a trending topic.
December 9, 2015
In Business, Atmosphere is Essential
Submitted by Kelly Glass
Around Thanksgiving, The Atlantic Monthly rehashed a once revolutionary idea. “A New Business Strategy: Treating Employees Well” touched on the subject of productivity in business, a topic this blog explored right before the holiday. But the article wasn’t about simply giving extra pay or benefits to workers.
December 2, 2015
Rebranding: A Quick Rundown
Submitted by Kelly Glass
Rebranding is a popular topic these days, not just with major corporations, but with institutions of all kinds. Rebranding seems to be happening everywhere.
You may have heard about the many municipalities — cities, small towns, and business destinations, for example — who are rebranding in an effort to court business and in some cases tourists.
November 18, 2015
Productivity: Your Business and Our Business
Submitted by Kelly Glass
One of the more common topics in the ongoing discussion about business is productivity. Simply put, productivity is an essential ingredient in any endeavor. It is defined as “a measure of the efficiency of a person, machine, factory, or system in converting inputs into useful outputs.”
November 11, 2015
ASI Orlando: Planning for Trade Show Success
Submitted by Kelly Glass
As if Florida in January wasn’t already a great idea, the Advertising Specialty Institute (ASI), is holding its next trade show in Orlando on January 4th to 6th, with exhibits on January 5th and 6th. For certain, we will be there.