July 2017

It's Never too Early to Plan for Fall and Winter

Kelly Glass

One great way to tap into the enthusiasm for the upcoming fall and winter is to highlight football promotions. As we have mentioned before, football is currently America's favorite sport -- both the professional and college varieties. The sport provides many opportunities for distributors of promotional products.

More Essential Summer Promo Products

Kelly Glass

Last week on the Idea Custom Solutions blog we pointed out three must-haves for any business that participates in trade shows. Granted, we mentioned the obvious: trade show attendees love to get promotional products.

3 Trade Show Must-Haves for 2017

Kelly Glass

Trade shows are an important cornerstone of both the American and world economy. They're one place where B2B companies can build relationships and sell to each other. For other firms that sell goods and services to consumers, trade shows foster an environment where they can build their brands and reputations.

Of course, a perk for guests and attendees at trade shows is the free stuff. Promotional products weren't necessarily invented with trade shows in mind, but certainly fit the environment perfectly.

What Color is Your Brand, Your Promotions?

Kelly Glass

Color is more important to brands than you probably think. It's one of the things that makes logos stand out and also helps shape perceptions about products and services in almost every business sector. How color plays its part is almost as fascinating as seeing how it is used in marketing.