February 2018

If Cold Calls Make You Shiver, Tips to Take Away the Chill

Kelly Glass

“Hi! Um, my name is Sam and I’m just calling to see if you’re interested in [click]” Ugh! Cold calling is the worst, right? It’s an unfortunate part of business, though, one that everyone must do at some point in their careers — especially if they are trying to sell promotional products to new customers. How else do you reach people beyond the ones you already know?

How Promo Products Companies are Winning the Winter Olympics

Kelly Glass

The 2018 Pyeongchang Winter Games may be wrapping up over the next week, but for some promotional products companies, the benefits will be felt for months. This season’s competition, as is common with the games, has led to a boost in Olympics-branded merchandise sales.

Embracing Embroidery Trends of 2018

Kelly Glass

In January, Laura Gomez — a content specialist with Ricoma Embroidery Machines — called out a few embroidery trends she saw in 2017 that she expects to last throughout this year: embroidery on denim, embroidered baseball caps and Instagram-ready embroidered sun hats for women.

Get Familiar with 2018’s Marketing Design Trends

Kelly Glass

Every year, billions of customers search Shutterstock’s database of 170 million images, videos and music, often hunting for something to be used in the film, media and advertising industries. When those searches get analyzed—say by a team of data scientists, content reviewers, and creative professionals — we’re left with a wealth of data showing what designs are trending and exploring what we’ll get used to seeing in the marketing design world throughout the following year.