July 2016

SMBs Brand Their Businesses by Being Their Best

Kelly Glass

Branding today is different than it was in the last century. One simple reason is that there are more ways to reach people, thanks to changes in technology, media and the way we consume content.

Logo Design: Get What You Pay For

Kelly Glass

At Idea Custom Solutions, we love talking about branding, as well as the different ways that small- and medium-sized businesses (SMBs) can stand out in very competitive markets.

No matter what sector companies are in, the logos and identities of their businesses matter. This goes for everyone, not just the megabrands. Logos are often the first images that pop up into customers’ minds — and what keeps companies top-of-mind.

​Promotional T-Shirts: Give Them What They Want

Kelly Glass

Sometimes just knowing what your customers want can seem like the biggest challenge of all. In the promotional products industry, we know that t-shirts are extremely popular with both consumers and small and medium-sized businesses (SMBs). Yet when businesses place orders, what they buy is focused on what will best promote their businesses. Meanwhile, consumers consider personal preferences, such as fashion, fit and their own personalities, when making t-shirt purchases.

​More Sizzling Business Sectors for 2016

Kelly Glass

In business, where too many of us are juggling multiple tasks at the same time, it’s important to stop frequently and look around. Entrepreneurs and those who sell products and services to small and medium sized businesses (SMBs) are among the most in tune with the idea of taking a pause because they are always looking for the next opportunity to build their success.