May 2017

May 30, 2017

Sunny Weather: The Race Is On!

Kelly Glass

Promotional products are more than just after-the-sale reminder advertising. Likewise, they are more than another version of business cards with names and phone numbers imprinted on pens or magnets.

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May 24, 2017

Promotional Products: More than Just Reminders

Kelly Glass

Often when consumers and business people think about promotional products, free giveaways are what come to mind.

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May 16, 2017

Relationship Building: Still Important in the Digital Age

Kelly Glass

We all know that, in the digital age, communication has become much easier and more immediate. In just a few minutes, you can fire off an email to check in with a customer. Sometimes, if you have a personal relationship with folks who do business with you, just a text will suffice.

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May 10, 2017

Brand to the Customer's Experience

Kelly Glass

Many experts today say that brands aren’t just logos or catchy monikers that become household names and that brand identity is all about the right messaging. But in an increasingly competitive — and digital — world, there is one thing smart businesses can count on to build their brands’ longevity: the customer experience.

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May 3, 2017

Marketing to Millennials = Sustainable Businesses

Kelly Glass

Did you know that millennials constitute the largest living generation? Bet you never thought of them that that way — as a bigger cohort than even the Baby Boom generation. Perhaps now, no matter what line of business you are in, you should think of them as that: more influential as a subset of society than other groups and especially as consumers.

 

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