May 2018

Spotlight on the Top 5 Promotional Products Companies

Kelly Glass

Every year, ASI releases a list of the best places to work in the industry for both suppliers and distributors. Some interesting facts from this year? Washington won out as the state with the biggest concentration of winners, five in total, and small companies with 25 employees or less accounted for the majority of the list. Here’s an inside look at the top five companies winning the “best place” honor this year and why they made the grade.

​Promo Companies Make their Markle with Weird Royal Wedding Products

Kelly Glass

Royal Wedding fever recently struck the nation with the nuptials of Prince Harry and Meghan Markle and promotional products companies worldwide appear to have had some fever dreams of their own. Successfully marketing unique products can be downright difficult, but these royal wedding-themed ones are . . . just plain weird!

​Go Offline to Reach Your Clients

Kelly Glass

It’s a common misconception in the promotional products industry that the best way to reach Millennials, and really the only way to reach modern customers, is by amping up your business’s online presence. In other words, if you build an online persona, the customers will come.

Or so they say.

4 Times Promotional Products Companies Helped Those in Need

Kelly Glass

Thanks to news that distributor sales reached a record-breaking $23.3 billion in 2017, we know the promotional products industry is alive and booming. With such a big sales base, we’d be remiss not to give back to our communities as much as possible. Here are four instances when promotional products companies helped bring awareness to a cause, raised money for those in need or helped out with disaster recovery efforts.

​The Psychology Behind Your Favorite Logos

Kelly Glass

Creating a logo is more than just throwing together an image with a fun font and bright colors. Truly successful companies, such as Starbucks and Target, know the key to logo design actually lies in the psychology behind it. Each choice, from shape to color to font, delivers a specific message to customers.