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May 9, 2018

4 Times Promotional Products Companies Helped Those in Need

Submitted by Kelly Glass

Thanks to news that distributor sales reached a record-breaking $23.3 billion in 2017, we know the promotional products industry is alive and booming. With such a big sales base, we’d be remiss not to give back to our communities as much as possible. Here are four instances when promotional products companies helped bring awareness to a cause, raised money for those in need or helped out with disaster recovery efforts.

  1. Humboldt, Saskatchewan, Bus Crash. On April 6, the small community of Humboldt in Canada suffered a tragedy: a bus crash. The Humboldt Broncos team was on the way to a Saskatchewan Junior Hockey League playoff game when the bus and a semi-truck collided. Fifteen players and staff were killed. Nearby distributors are rallying to fundraise and provide items that will honor the victims. MR Designs is creating hats, stickers, hockey pucks, hoodies and shirts with a commemorative logo and all proceeds will go to Canada’s Shock Trauma Air Rescue Society. Spotlight Sport & Corporate Wear is running a T-shirt fundraiser with proceeds to benefit the victims’ families.
  2. Hurricane Harvey. The devastation of Hurricane Harvey was wide-reaching throughout Houston and surrounding communities. Damage costs from the storm reached about $125 billion and least 88 people died in the disaster. Both suppliers and distributors joined forces to help those affected in the aftermath of the hurricane. Florida-based Bullet sent over 1,500 power banks and cords and 1,500 tote bags. Hirsch Gift, which is based in Houston, helped to arrange donation shipments to local shelters. The owners of Charles River Apparel got a van and drove down to donate rainwear, jackets and dog jackets — and then donated the van itself to a local animal rescue.
  3. Mental Health Awareness. Every year, athletes from the Southern Alberta Institute of Technology participate in about 30 charitable endeavors in their community as part of an outreach program. In 2015, that included raising awareness for mental health and demolishing the stigma attached to it. Their campaign, called “Make Some Noise for Mental Health,” included branded noisemakers, cowbells and shirts sporting a “Make Some Noise” logo. Level 2 Sportswear not only provided all the branded merchandise, but also donated $5,000 in scholarship money for students who dedicated their time to the issue.
  4. Small Business Marketing. New small business owners often struggle finding the funds to market their company. Illinois-based Quality Logo Products is looking to change that with an annual giveaway called Give Your Brand a Hand. The giveaway has been running since 2015 and, every month, Quality Logo Products donates $500 in promotional products to a business with less than 50 employees and less then $1 million in revenue. The effort even won them the local newspaper’s Daily Herald Business Ledger’s 28th Annual Award for Excellence this year.

Does your company want to donate products and energy to good causes this year? Let Idea Custom help you to be more profitable with our cost-effective, high-quality vector artwork and embroidery digitizing. We’ll also free you up to spend time on giving back!

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