All businesses have them: those customers who are just a little more demanding, require a little more attention and can be a little more difficult to deal with than the rest.
For promotional products distributors, it might seem that every customer is absolutely vital and must be cherished. It’s commonly thought that tough customers are a reality you have to deal with, no matter the sector in which you operate. Yet, lots of times "the squeaky wheel" might be the customer we need for revenue and to keep us on our toes.
