March 2017

"Play Ball" with Baseball for Marketing

Kelly Glass

Spring weather is slowly arriving on the scene, with sunny, warmer days becoming more frequent and trees growing back their leaves. And we have to admit we’re not just excited about flowers blooming; we're looking forward to baseball season.

Great Logos Provide Value to SMBs

Kelly Glass

It's probably true that entrepreneurs think differently, which is why they can invent things or discover new approaches. But how do they think?

Help Customers Without “March Madness”

Kelly Glass

“March Madness” might be a timely basketball term right now, but rolling from the first quarter of the year into spring and summer can be its own source of madness for many businesses. Often problems arise when customers think that they're not getting responses. No matter what kind of businesses you serve, being proactive is the best way to keep them satisfied and loyal in the long-term.

The Real Value of a Great Logo

Kelly Glass

When you think about the most iconic logos out there, typically those of Coke, Target, Nike and UPS will come to mind, as do the golden arches of McDonald’s and the mermaid of Starbucks. One reason is that vast amounts of money are spent to make these logos ubiquitous. Large corporations have the financial power to place billboards, buy television spots and buy Internet ads, while also featuring signage bearing the brands at the retail locations where they are sold.

Why Promo Products Work and Keep Working

Kelly Glass

Often on our blog and in the monthly newsletters that Idea Custom Solutions publishes, we have talked about the power of promotional products and why so many small and medium sized businesses (SMBs), as well as non-businesses use them.