March 2016

March 23, 2016

Warning: Success May Be Habit-Forming!

Kelly Glass

Earlier this spring the innovation and business magazine Fast Company ran a series of articles titled “Secrets of the Most Productive People”. The articles tapped onto the wisdom of successful icons such as Oprah Winfrey as well as a few lesser known CEOs and inventors.

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March 16, 2016

​Modernize Your Brand to Stay Current

Kelly Glass

Change is a part of corporate life and marketing. You need not be “on fleek” or "perf” to keep up with it, but staying current with trends and tastes should be a priority. When companies merge or change their products, a simple logo tweak may do the trick. Other times, a more comprehensive re-brand can help keep customers engaged, while letting a firm show off its new image.

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March 8, 2016

Customers Love You — How Do You Re-Brand (and Not Blow It)?

Kelly Glass

We’ve been hearing a lot re-brands in the last 12 months. It seems that every sector, from big corporations to non-profits and from government-affiliated institutions to cities big and small are making decisive moves. They are thinking hard about their names, their logos, and ultimately their “brands”. But branding a business of any size should not be done without careful consideration.

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March 3, 2016

Warm Weather is Here Early: Prepare Your Marketing

Kelly Glass

It’s the beginning of March, but where is that frigid weather? Whether it’s global warming, or just a lucky burst of warm air that’s got the temperatures up in northern parts of the country, sunnier days make us start to think of spring and summer.

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