December 2016

Stitched Styles for Wearables and More

Kelly Glass

We've spent a lot of time on this blog talking about the importance of distinct, eye-catching logos. Whether they appear on two-dimensional surfaces or more tangible and touchable items, they should indeed catch eyes and hold them. There are so many places now for small or medium-sized businesses (SMBs) to showcase their brands. These include your customers’ websites, brochures and other printed materials, social media channels like Facebook, Instagram and Twitter, and promotional products.

Winter Apparel: A Cornerstone Promotional Product

Kelly Glass

It's getting cold and, in many parts of North America, it feels and looks like winter. You've probably seen your friends and neighbors break out their fall fleece or winter coats, if not their hats and gloves. Winter, just like any other season, presents a great opportunity for businesses to brand and outerwear is the ideal promotional product that distributors can discuss with them.

Awards and Recognition Are a Great Branding Idea

Kelly Glass

In the period of booming growth after World War II, the consumer sector and mass media exploded. And long before rank-and-file employees and executives were being rewarded for great results and hard work with stock options, profit sharing plans, or even company trips, "the company watch" became a symbol of achievement and service for American professionals.