There’s been a lot of talk about logos this year. Whether businesses are driven to tweak their logo every few years out to stay on trend or the get attention for the latest products they launch, more 20 major brands have changed their logos this year.
October 28, 2015
Races and Fitness Events: A Marketing Bonanza
Submitted by Kelly Glass
Not all of us are the “runner” type. It takes a special something to take on the task of completing a marathon. Just training for a race — even a half-marathon or 10K race — is a major commitment.
While avid runners take to the blacktop in cities nationwide almost every weekend of every year, major brands look to go the distance too. Just about every marathon, 5K race or walk-a-thon funds charities and has a roster of major corporate sponsors.
October 23, 2015
Routines Are Good For Entrepreneurs of Companies Both Big and Small
Submitted by Kelly Glass
Long after some of the 20th Century’s most monumental publications on success were released, such as Dale Carnegie’s How to Win Friends and Influence People (1936) and Thomas Anthony Harris’s I’m OK, You’re OK, many of today’s most popular business books continue to talk about successful people.
October 14, 2015
Fanny Packs: The Ultimate Promotional Giveaway?
Submitted by Kelly Glass
The fanny pack has long been thought of as, at best, the quintessential accessory for the fashion-challenged. According to the New York Times, by the mid-1990s, the fanny pack became little more than “a punch line — something so excruciatingly dorky that even Weird Al Yankovic made fun of them.”
October 7, 2015
Are You Prepared to Tell Your Story?
Submitted by Kelly Glass
Being prepared in business is one of the most important contributors to success. And, whether you “begin with the end in mind” as Steven Covey wrote in “7 Habits of Highly Effective People” or you look to the routines of some of today’s top women in business, planning ahead is critical to closing deals.
September 29, 2015
Get in on Employee Events and Company Perks
Submitted by Kelly Glass
If you are a distributor of promotional products and specialty advertising items of any kind — whether you specialize in wearables like caps and outerwear, or even tech-related items like branded phone chargers or USB drives — you’re probably doing two things very, very right!
September 22, 2015
Promo Products Help Brands Tap into Their Audiences
Submitted by Kelly Glass
In the 2005 holiday film “The Family Stone”, Amy Stone is introduced holding her favorite fashion accessory. The moment is meant to tell us a bit more about her preferences and perhaps her personality. Played by Rachel McAdams, Amy appears briefly with a “National Public Radio” tote bag slung over her shoulder. This initial image hints more to come about Amy: the Stone Family's eldest daughter is educated and up-to-date on political issues.
September 16, 2015
Do Logos Really Speak to Customers?
Submitted by Kelly Glass
A few weeks ago we reviewed some old and new ideas on the discussion of logo design. One interesting tidbit from the multibillion dollar fast food sector is the large number of companies, such as McDonald’s, Burger King, Checkers and more, that use “exciting,” high-wavelength colors like red and yellow to draw in consumer eyes.
September 10, 2015
Great Variety and Quality in Today’s Promo Products
Submitted by Kelly Glass
At the beginning of 2015, the Advertising Specialty Institute circulated their annual “Impressions Study”, a market research report that provides an in-depth look at promotional products and the people that use them every day.
The report’s aim was to provide to suppliers and distributors of specialty advertising products better insight about what works. The study profiled everything from wearable items to writing instruments, and provided detail on many promotional product categories and how they contribute to overall marketing strategies.
September 1, 2015
How to Market to B2Bs
Submitted by Kelly Glass
During the last week of August 2015 Inc. magazine posted an article with a striking headline that pertains to a large segment of American enterprise. In “Why the B2B Market has Cooled Off,” columnist Diana ransom breaks down some of the latest economic numbers.