What is good design? While there is some subjectivity to it, there are certain principles in that dictate what good website design. And unless you are an expert in the design and coding of business websites, your tap the expertise of professionals, so that you can do what you do best and focus on your company.
When considering an upgrade or added functionality to your business, it is helpful be aware of what is trending and commonplace for today’s website in the business world.
One of the greatest things that can happen in business is winning that game-changing deal. No matter what line of business you are in, bagging the big account or scoring an important new customer can make your day or even your month. It is what motivates business owners to do what they do.
Almost two decades ago — back when the average adult was using AOL to dial up the internet and most people were wondering what the website really did — Bill Gates laid out the future.
In stating that “content is king”, Gates implied something that we’d all come to understand as users today: what is on a website, or the meaningful stuff that makes up the body of information delivered by technology, is what is most important.
Long before anyone had ever heard of Bill Gates, Cheryl Sandberg or Warren Buffet, there was one individual who exemplified ingenuity and achievement. Throughout the 20th Century and much of the post-industrial age, Howard R. Hughes, Jr., was known as an innovator, a celebrity and a universal man.
At age 19, Hughes inherited 75% of his family’s fortune. Because he also inherited some of his father’s ambition, gift for mechanics and engineering, and entrepreneurial spirit, the younger Hughes set out to change the world.
If you are paying attention to social media in earlier part of July, you might have heard some people chirping about Shark Week. Not just shark experts and oceanographers, but, well . . . everybody. Look up the hashtag #SharkWeek, or just take a spin through your social media and you will see Shark Week has people talking.
Ever since we were children, Americans have gotten to know brands. Regardless of what generation you fit into — whether you are part of the now much-targeted millennials or a member of Generation X, Gen Y or Baby Boomers — you came to know brands from the television, radio and print ads that are ubiquitous to American life.
Running a business is no easy task. On any given day, you’ve got a hundred things to manage. And yet, in order to keep your business successful and growing, you always need to bring in new business, new sales and new orders.
Earlier this year, we posted about trade show giveaways and the need to strike the right note with audiences. For example, if you are a business exhibiting at a trade show some place where the sun shines year round, like Miami or Albuquerque, don’t pack the logoed ice scrapers and winter items for the show. That’s just common sense marketing.
Fairly or unfairly, insurance agents get typecast by the public and by the media, sometimes to hilarious effect. If you’ve ever seen the 1990s hit film “Groundhog Day” starring Bill Murray, you may remember the moment that Murray’s character (the snooty local news reporter named Phil Connors) bumps into an old high school classmate.
The American idea of DIY — short for “do it yourself” — is something that has long been considered one of the cornerstones of success in enterprise. Entrepreneurs use their own wits and personal drive to make small businesses and startups work. While self-reliance and perseverance are essential ingredients to making any business idea work, often the entrepreneur with a revolutionary product idea needs help with the elements of building a brand.