February 2017

Trade Shows Offer Opportunities to Reach Different People

Kelly Glass

We've talked a lot about trade shows here on the Idea Custom Solutions' blog over the past two years. One remarkable thing about the trade show industry is that now there is a wider variety of venues and occasions in which small and medium sized businesses (SMBs) can participate.

Colors Set the Tone for Brands

Kelly Glass

What do the colors of a brand, logo and business say? What kind of messaging do brand colors convey to current customers, future customers and would-be customers? And what do they say about what a company stands for?

Gift Bags Grab New Business

Kelly Glass

It's that time of year again when the nominations are announced for the next Academy Awards. Along with all the great films of 2016, one topic that gets almost as much buzz as the celebrities and their fashions is the party atmosphere at The Oscars. Another perk at celebrated events like this and the Golden Globe Awards is what is given away to attendees — the gift bags.