October 9, 2018

Get Spooky: Use Halloween to Your Advantage

Submitted by Kelly Glass

It’s the spookiest time of the year! Halloween is more popular than ever and is you haven’t started your seasonal marketing campaign already, you may be missing out on All Hallows Eve-fueled sales. Here are three ways to add some eerie flair to your marketing.

October 2, 2018

3 Logo Rebrands That Worked

Submitted by Kelly Glass

Choosing to completely redesign your logo is a big step. Customers have likely grown accustomed to your current look and, as it has been proven time and again, most people don’t like change. You risk losing customers, sparking some outrage and, even worse, losing a large portion of revenue from people who either hate the new look or just don’t recognize it anymore and can’t find your company.

September 25, 2018

​New Bobbleheads Celebrate 75 Years of Dirt in the Skirt

Submitted by Kelly Glass

In case you haven’t heard, there’s no crying in baseball. That line and the All-American Girls Professional Baseball League (AAGPBL), were immortalized by Tom Hanks and Geena Davis in the movie, “A League of Their Own” in 1992. For the 75th anniversary of the league, the National Bobblehead Hall of Fame and Museum worked together with the AAGPBL to create a new memento: the first ever bobblehead series to feature the 15 league teams.

September 11, 2018

SEO and How Your Small Business Should Use It

Submitted by Kelly Glass

At times, the promotional products industry can lag behind when it comes to technology, but it’s never too late to catch up. If you haven’t been implementing SEO best practices for your website, Idea Custom Solutions is here to help.

September 4, 2018

​When it Comes to Digitizing, DIY is Detrimental

Submitted by Kelly Glass

As we’ get ready to start a new fiscal year, some of you may be reviewing your budget and realizing you need to trim some of the fat. With custom apparel embroidery businesses, one of the first things people suggest is moving digitizing in-house. Cut the costs of outsourcing and you save your company the money, right? Wrong. Whatever you’re saving in cost, you’ll likely end up spending more in lost time. Here’s why it’s more expensive and less productive to DIY your digitizing.

August 28, 2018

​Vans Teams Up with Van Gogh for Promotional Perfection

Submitted by Kelly Glass

The world of fine art is colliding with skater fashion in the newest collaboration of promotional products for the Van Gogh Museum in Amsterdam. The collection launched August 3rd and includes shoes, some apparel and a few accessories. The products feature some of Van Gogh’s most famous works: “Skull,” “Almond Blossom,” “Sunflowers,” “Old Vineyard with Peasant Woman,” “Self-Portrait as a Painter” and letters he wrote to his brother.

August 21, 2018

​Promo Products are Afoot

Submitted by Kelly Glass

When it comes to promotional apparel, shirts tend to be the most popular. When someone is wearing a branded shirt, the logo is right there in front of everyone to see. But there’s a new trend in town: statement socks. Really, things that go on your feet! It’s a subtle style of branding. You don’t necessarily know if a brand has penetrated your consciousness if you see someone wearing logoed socks, but the company name may pop into your head later that day unannounced.

August 14, 2018

​Take Advantage of Unconventional Advertising

Submitted by Kelly Glass

For Cinco de Mayo in 2016, Taco Bell struck marketing genius. The company leveraged popular social network Snapchat to allow users to turn their faces into giant taco shells. It was a hit and the campaign broke Snapchat records, achieving 224 million views in a single day. But it came at significant cost to the restaurant chain.

August 7, 2018

​Instagram-Worthy Promotional Products Marketing Tips

Submitted by Kelly Glass

An April 2018 article in the Times of India highlighted the selfie craze and how logoed apparel has seen a major boost in sales thanks to Instagram and Facebook selfie posts.

July 31, 2018

In the Wake of McDelivery

Submitted by Kelly Glass

As almost everyone who goes online now knows, July 19 was McDelivery Day — a day when McDonald’s partnered with Uber Eats to cart out a bunch of swag to hungry brand loyalists. If someone placed an order with Uber Eats for McDonald’s between 10:30 a.m. and 11 a.m. that day, they could expect some fancy McD’s promotional products to arrive with their food in an obscenely large Big Mac box (maybe, we’re not entirely sure about the box).