The term “March Madness” conjures up thoughts of basketball, office pools and chicken wings. For the teams involved, the competition is high-stakes and, in the blink of an eye, a perennial powerhouse like Duke, Syracuse, or North Carolina can be eliminated from contention by a new rising star. On top of that, there is the excitement of the coaches yelling from the sidelines and fans cheering in crowded arenas.
March 18, 2015
March “Madness”: Working with Less-than-Pleased Customers
Submitted by Kelly Glass
March 10, 2015
Real Estate: Where It’s At!
Submitted by Kelly Glass
Humans have been living indoors for a long, long time. It’s odd to think about it, but the home is probably the world’s oldest possession other than clothing. Yet, as consumers and viewers of the news, we tend to think of real estate as an industry sector that is entirely “cyclical”. But real estate is always in demand and people are always on the move.
March 3, 2015
Be Direct — Your Customers Will Appreciate It
Submitted by Kelly Glass
We live in a very, very digital age. One in which the mobile phone often trumps the daily newspaper as a means for consumers to read the news. Meanwhile, businesses and the press vie for every consumer’s attention.
It’s easy to joke about what we call “click-bait”, or news posts that often aren’t very valuable in terms of providing information, but grab our attention nonetheless. Typically, click-bait grabs our interest long enough to make us wiggle our finger to click a headline to another webpage.
February 26, 2015
Springtime = Warmer Weather, Brighter Opportunity
Submitted by Kelly Glass
One of the things that it seems people are most excited about right now is the end of winter. For sure, if you live in one of the colder parts of the country you’re hearing your neighbors complain about more cold and more snow. They want the warmer weather . . . now!
Besides longer days, budding flowers and warmer temperatures, the spring and the summer present a lot of excellent opportunities for specialty advertising distributors to capitalize on people’s desire to be social and get outside.
February 19, 2015
SMBs and Email: Necessary Evil or Marketing Opportunity?
Submitted by Kelly Glass
One thing that many people dread is the act of catching up on emails. It could be that you run a business in which every little thing is communicated through or documented by email. Or maybe you are one of those people that doesn’t hesitate to sign up for everything — discount offers, breaking news, alerts galore — that could reach you via email.
February 10, 2015
Going Mobile: Is the “Work Desk” Dead?
Submitted by Kelly Glass
The 1996 film "Big Night" revealed the joys of a good joke, a hot plate of food and warm company, as well as the fact that even the Italian restaurant is a business.
Ian Holm’s character, the ruthless restauranteur Pascal, put his ideas of work more bluntly. “I am a business man,” he said. “I am anything I need to be at any time.”
February 5, 2015
Winter isn’t About “Winter Blues”, it is About Opportunity
Submitted by Kelly Glass
Watching the snow fall nationwide with predictions of more to come can put some people in hibernation mode. Although winter in many parts of the U.S. has been fairly mild so far, with the transition to the New Year, some people sit and wait for snow to melt, pausing until things start happening again.
Thoughts of being snowed in, kids getting days off from school and working from home might sound cozy and heartwarming. But what does it mean for the business owner? It all depends on you.
January 28, 2015
Keeping Business Down-to-Earth in a Technological Age
Submitted by Kelly Glass
Well-publicized events like the Super Bowl haven’t always just been about blockbuster commercials and Katy Perry halftime shows.
The inaugural Super Bowl in 1967 featured a bout between two football titans: the Kansas City Chiefs and the Green Bay Packers. But that day people also got a glimpse of a space age marvel that would certainly change the way we would live and move about on daily basis.
January 21, 2015
Social Media: Your Ally in Gaining Customers
Submitted by Kelly Glass
Earlier this month, we mentioned social media as a part of the mix for brand-building ideas in 2015. By now, just about everyone you know has a Facebook page or Twitter account. And it’s pretty standard to find out about a breaking news story via social media. Chances are that, if you’re a busy person, you default to your phone first and might be reading news on mobile.
Moreover, think about the last time you got a recommendation on a good restaurant or wanted to check the game score for your favorite college football team. Did you end up on their Facebook page?
January 15, 2015
Hot Economy: Where to Find Customers in 2015
Submitted by Kelly Glass
Earlier this month, we made mention of just one of many news blurbs about how much the economy has not only rebounded, but grown. According to economists, things are good now and looking equally good for the next year.