Green and Eco-friendly Promotional Products

Kelly Glass

Despite their long history and broad usage, disposable plastic shopping bags are on their way out. A number of cities nationwide have banned disposable plastic bags completely. Meanwhile, other cities like Chicago have created a tax to suppress their use by consumers.

Relationship Building: Still Important in the Digital Age

Kelly Glass

We all know that, in the digital age, communication has become much easier and more immediate. In just a few minutes, you can fire off an email to check in with a customer. Sometimes, if you have a personal relationship with folks who do business with you, just a text will suffice.

Planning for Summer is a Smart Strategy

Kelly Glass

April showers bring May flowers, the old saying goes. If you live and work in the northern half of the Unites States, you're probably just now breaking out your light spring jacket and warming up to the idea of some consistent good weather.


Why Promo Products Work and Keep Working

Kelly Glass

Often on our blog and in the monthly newsletters that Idea Custom Solutions publishes, we have talked about the power of promotional products and why so many small and medium sized businesses (SMBs), as well as non-businesses use them.

Design Express

According to an infographic published by the Advertising Specialty Institute, pens and other writing utensils are dominant. Better yet, pens as promotional products are here to stay.

Gift Bags Grab New Business

Kelly Glass

It's that time of year again when the nominations are announced for the next Academy Awards. Along with all the great films of 2016, one topic that gets almost as much buzz as the celebrities and their fashions is the party atmosphere at The Oscars. Another perk at celebrated events like this and the Golden Globe Awards is what is given away to attendees — the gift bags.

Helping SMBs Reboot their Trade Show Strategies

Kelly Glass

As 2017 rolls out, both big companies and small and medium size businesses (SMBs) are looking for ways to increase their visibility, strengthen their reputations and engage customers. Trade shows are one tactic that businesses in almost every sector rely on.

Tips for Selling to SMBs

Kelly Glass

When it comes to working with small and medium size businesses (SMBs), promotional products distributors can of course start by showing owners cool new products. Although this might seem like the most direct approach, there is a better way to work with customers, which will make your efforts more meaningful over the-long term.

Go Beyond Selling to Build Relationships

New Year’s Resolutions for SMBs and Companies that Serve Them

Kelly Glass

It's pretty typical that, when the end of the year rolls around, small and medium size business (SMB) owners think in terms of what is in store for next year. Setting goals and aspiring to new opportunities is part of the entrepreneurial mindset.


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