Earlier this month, we mentioned social media as a part of the mix for brand-building ideas in 2015. By now, just about everyone you know has a Facebook page or Twitter account. And it’s pretty standard to find out about a breaking news story via social media. Chances are that, if you’re a busy person, you default to your phone first and might be reading news on mobile.
Moreover, think about the last time you got a recommendation on a good restaurant or wanted to check the game score for your favorite college football team. Did you end up on their Facebook page?