​It’s All About the Email Signature

Kelly Glass

Many business owners think of marketing as a larger scale topic, something you actively do to go out and find new customers. But there’s a secret weapon hidden in every business’s day-to-day arsenal: email signatures. It’s something small that, once you set it up, you never have to think about — but it works wonders as a passive marketing possibility. No matter whom you send your emails to, your business information will be on the bottom for them to read. Follow these tips to make sure you’re getting the most marketing bang out of your email signature.

​4 Embroidery Problems with Hats — and How to Solve Them

Kelly Glass

Hats are one the most widely used items for promotional products and spreading marketing messages. You see them everywhere, branded with company logos, short clever quips and brand names.

There’s only one problem. Embroidering hats, specifically ball caps, can be a pretty big hassle. Here are the top four problems with getting embroidered artwork on ball caps, and what you can do to solve them.

Try a Bit of Subtlety in Your Branding

Kelly Glass

Lynne Lambert, owner of Mapt Gear, has a revolutionary idea that may upend the promotional products industry. It’s kind of like anti-branding. Her company sells totes, messenger bags and a padfolio waiting for logos. However, the logos themselves are sometimes never seen on the products. Instead, she prints maps with pin illustrations to show the exact locations of companies’ headquarters (or specific locations or even event spots).

Get Familiar with 2018’s Marketing Design Trends

Kelly Glass

Every year, billions of customers search Shutterstock’s database of 170 million images, videos and music, often hunting for something to be used in the film, media and advertising industries. When those searches get analyzed—say by a team of data scientists, content reviewers, and creative professionals — we’re left with a wealth of data showing what designs are trending and exploring what we’ll get used to seeing in the marketing design world throughout the following year.

Ringing in the New Year with the Promotional Product Trends of 2018

Kelly Glass

2017 is a wrap! Now it’s time to focus on propelling your business and your clients’ companies forward into 2018. To succeed, it’s important to thoroughly evaluate the marketing landscape. You should take the time to ask, what are the top trends in promotional product marketing going to be in the new year?

Bags and Carry Accessories: Perfect for Brands on the Go!

Kelly Glass

The freebie tote bag is becoming as much of an accessory in American life as perhaps the belt and maybe even shoe laces. This summer, we wrote about its appeal with consumers increasingly concerned about the environment.

Is a Simple Brand a Better Brand?

Kelly Glass

If you read our weekly blogs or follow Idea Custom Solutions on social media, you know we like to talk about the topic of rebranding. With all of the logo changes that occurred over the past few years, we have much to discuss!

Keep Your Logo Legit

Kelly Glass

It's been said that "imitation is the greatest form of flattery". That concept has inspired some of the best works in popular music, comedy and fine arts for ages. But when it comes to crafting corporate identities and brands, copying other designs is not a good idea. Small and medium-sized businesses (SMBs) should always strive to be unique.

What Color is Your Brand, Your Promotions?

Kelly Glass

Color is more important to brands than you probably think. It's one of the things that makes logos stand out and also helps shape perceptions about products and services in almost every business sector. How color plays its part is almost as fascinating as seeing how it is used in marketing.

Does Your Brand Have a Style Guide?

Kelly Glass

When you think of the National Air and Space Administration, known more famously as NASA, you probably think of names like Neil Armstrong and Buzz Aldrin, the first humans to walk on the moon back in 1969. Perhaps NASA's even bigger footprint conjures up thoughts of America's Space Race depicted by Hollywood in “The Right Stuff” and “Hidden Figures”.


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