promotional products

Color is more important to brands than you probably think. It's one of the things that makes logos stand out and also helps shape perceptions about products and services in almost every business sector. How color plays its part is almost as fascinating as seeing how it is used in marketing.

Long before cellular mobile phones became "smart", letting you surf the internet, watch movies, or record every moment of yourself climbing Mount Everest or Machu Picchu, it was a big deal when the cell phone became something you could slip in your pocket.

Despite their long history and broad usage, disposable plastic shopping bags are on their way out. A number of cities nationwide have banned disposable plastic bags completely. Meanwhile, other cities like Chicago have created a tax to suppress their use by consumers.

Promotional products are more than just after-the-sale reminder advertising. Likewise, they are more than another version of business cards with names and phone numbers imprinted on pens or magnets.

Often when consumers and business people think about promotional products, free giveaways are what come to mind.

Many experts today say that brands aren’t just logos or catchy monikers that become household names and that brand identity is all about the right messaging. But in an increasingly competitive — and digital — world, there is one thing smart businesses can count on to build their brands’ longevity: the customer experience.

Did you know that millennials constitute the largest living generation? Bet you never thought of them that that way — as a bigger cohort than even the Baby Boom generation. Perhaps now, no matter what line of business you are in, you should think of them as that: more influential as a subset of society than other groups and especially as consumers.

Have you heard of the "engagement economy"? It’s the idea that engaging a customer, rather than just selling products, has become more critical for large brands as was well as small and medium-sized businesses (SMBs).

Last fall a columnist for Parade, the popular magazine insert that graces weekly newspapers nationwide, said something we thought was funny. The author said embroidery “isn't just for grannies anymore".

April showers bring May flowers, the old saying goes. If you live and work in the northern half of the Unites States, you're probably just now breaking out your light spring jacket and warming up to the idea of some consistent good weather.