promotional products

"Play Ball" with Baseball for Marketing

Kelly Glass

Spring weather is slowly arriving on the scene, with sunny, warmer days becoming more frequent and trees growing back their leaves. And we have to admit we’re not just excited about flowers blooming; we're looking forward to baseball season.

Help Customers Without “March Madness”

Kelly Glass

“March Madness” might be a timely basketball term right now, but rolling from the first quarter of the year into spring and summer can be its own source of madness for many businesses. Often problems arise when customers think that they're not getting responses. No matter what kind of businesses you serve, being proactive is the best way to keep them satisfied and loyal in the long-term.

Why Promo Products Work and Keep Working

Kelly Glass

Often on our blog and in the monthly newsletters that Idea Custom Solutions publishes, we have talked about the power of promotional products and why so many small and medium sized businesses (SMBs), as well as non-businesses use them.

Trade Shows Offer Opportunities to Reach Different People

Kelly Glass

We've talked a lot about trade shows here on the Idea Custom Solutions' blog over the past two years. One remarkable thing about the trade show industry is that now there is a wider variety of venues and occasions in which small and medium sized businesses (SMBs) can participate.

Design Express

According to an infographic published by the Advertising Specialty Institute, pens and other writing utensils are dominant. Better yet, pens as promotional products are here to stay.

Design Express

Idea Custom Solutions knows that wearable promotional products — the industry’s best selling category — need not be tied to specific seasons. Small and medium sized businesses (SMBs) tend to plan all year long

Gift Bags Grab New Business

Kelly Glass

It's that time of year again when the nominations are announced for the next Academy Awards. Along with all the great films of 2016, one topic that gets almost as much buzz as the celebrities and their fashions is the party atmosphere at The Oscars. Another perk at celebrated events like this and the Golden Globe Awards is what is given away to attendees — the gift bags.

Drinkware: Another Great Promotional Product for 2017

Kelly Glass

Last week on this blog we shared some cost-effective branding ideas for small and medium sized businesses (SMBs) who want to improve their visibility and success in 2017. Earlier in January, we also talked about the importance of trade shows to businesses, non-profits and educational institutions of all sizes, and how these events can really help SMBs cultivate and connect with audiences.

2 Top Promotional Products to Start 2017

Kelly Glass

Now that the New Year is in full swing, businesses of all kinds are planning and preparing for growth. Since many companies are already thinking about a new year of marketing programs, the timing is right to talk to them about cost-effective, proven branding tactics.

Helping SMBs Reboot their Trade Show Strategies

Kelly Glass

As 2017 rolls out, both big companies and small and medium size businesses (SMBs) are looking for ways to increase their visibility, strengthen their reputations and engage customers. Trade shows are one tactic that businesses in almost every sector rely on.

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