promotional products

As almost everyone who goes online now knows, July 19 was McDelivery Day — a day when McDonald’s partnered with Uber Eats to cart out a bunch of swag to hungry brand loyalists. If someone placed an order with Uber Eats for McDonald’s between 10:30 a.m. and 11 a.m. that day, they could expect some fancy McD’s promotional products to arrive with their food in an obscenely large Big Mac box (maybe, we’re not entirely sure about the box).

We all know how to sell promotional products to small- and medium-sized businesses. It’s the industry’s forte and how the majority of companies have built their revenues — whether it be the first printer who sold book bags or the current distributor selling pens to a local bank. But one of the best ways to grow your business is to diversify your income. That means broadening your horizons to sales opportunities you wouldn’t have thought of before. Follow these tips on selling promotional products to three specialty markets.

Many business owners think of marketing as a larger scale topic, something you actively do to go out and find new customers. But there’s a secret weapon hidden in every business’s day-to-day arsenal: email signatures. It’s something small that, once you set it up, you never have to think about — but it works wonders as a passive marketing possibility. No matter whom you send your emails to, your business information will be on the bottom for them to read. Follow these tips to make sure you’re getting the most marketing bang out of your email signature.

Going to the chapel and we’re gonna get . . . tacos? Yep. About a year ago, Taco Bell began letting brand fanatics get hitched at its flagship store in Las Vegas. So far about 60 couples have been married at the restaurant and another 25 are already scheduled for this year.

After 26 years of sales tax rules, the Supreme Court recently overturned a 1992 decision from the Quill Corporation v. North Dakota case. This decision will change the way many companies handle online transactions and business — including those in the promotional products industry that run online stores.

In 1789, George Washington took his position as the first president of the newly formed United States. With that came the first purposeful use of promotional products: commemorative buttons. They were printed and distributed throughout his campaign and then became so popular that similar items became available, including rulers, calendars and almanacs.

It’s officially summertime (Well, not officially, but we only got about a day of spring!). Warm weather means outdoor parties, cold drinks at the lake, grilling, catching rays on the beach . . . Essentially, it means a plethora of opportunities for promotional products companies to capitalize on the heat. If you haven’t yet hopped on the bandwagon of outdoor promos, follow these tips to make sure you do so in the best way possible.