promotional products

​New Bobbleheads Celebrate 75 Years of Dirt in the Skirt

Kelly Glass

In case you haven’t heard, there’s no crying in baseball. That line and the All-American Girls Professional Baseball League (AAGPBL), were immortalized by Tom Hanks and Geena Davis in the movie, “A League of Their Own” in 1992. For the 75th anniversary of the league, the National Bobblehead Hall of Fame and Museum worked together with the AAGPBL to create a new memento: the first ever bobblehead series to feature the 15 league teams.

SEO and How Your Small Business Should Use It

Kelly Glass

At times, the promotional products industry can lag behind when it comes to technology, but it’s never too late to catch up. If you haven’t been implementing SEO best practices for your website, Idea Custom Solutions is here to help.

​When it Comes to Digitizing, DIY is Detrimental

Kelly Glass

As we’ get ready to start a new fiscal year, some of you may be reviewing your budget and realizing you need to trim some of the fat. With custom apparel embroidery businesses, one of the first things people suggest is moving digitizing in-house. Cut the costs of outsourcing and you save your company the money, right? Wrong. Whatever you’re saving in cost, you’ll likely end up spending more in lost time. Here’s why it’s more expensive and less productive to DIY your digitizing.

​Vans Teams Up with Van Gogh for Promotional Perfection

Kelly Glass

The world of fine art is colliding with skater fashion in the newest collaboration of promotional products for the Van Gogh Museum in Amsterdam. The collection launched August 3rd and includes shoes, some apparel and a few accessories. The products feature some of Van Gogh’s most famous works: “Skull,” “Almond Blossom,” “Sunflowers,” “Old Vineyard with Peasant Woman,” “Self-Portrait as a Painter” and letters he wrote to his brother.

​Promo Products are Afoot

Kelly Glass

When it comes to promotional apparel, shirts tend to be the most popular. When someone is wearing a branded shirt, the logo is right there in front of everyone to see. But there’s a new trend in town: statement socks. Really, things that go on your feet! It’s a subtle style of branding. You don’t necessarily know if a brand has penetrated your consciousness if you see someone wearing logoed socks, but the company name may pop into your head later that day unannounced.

​Take Advantage of Unconventional Advertising

Kelly Glass

For Cinco de Mayo in 2016, Taco Bell struck marketing genius. The company leveraged popular social network Snapchat to allow users to turn their faces into giant taco shells. It was a hit and the campaign broke Snapchat records, achieving 224 million views in a single day. But it came at significant cost to the restaurant chain.

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