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Say it with me: The customer isn’t always right. Shocking, I know! But it’s true. And nothing can make a client angrier than not being right. It’s unfortunate how many client conflicts are born. But you don’t have to let disagreements with a customer ruin your business relationship. Here’s how to manage those customer conflicts and come out on top — without any lost revenue. (Special thanks go to Vanilla Ice for the entirely appropriate section headlines.).

The Super Bowl, the Winter Olympics and now March Madness — the sports world has been in overdrive lately. Which can mean both good and bad things for the promotional products industry. As you gear up for the annual 64-team college basketball showdown, follow these tips to avoid the mayhem and bring on promo product magic.

The 2018 Pyeongchang Winter Games may be wrapping up over the next week, but for some promotional products companies, the benefits will be felt for months. This season’s competition, as is common with the games, has led to a boost in Olympics-branded merchandise sales.

In January, Laura Gomez — a content specialist with Ricoma Embroidery Machines — called out a few embroidery trends she saw in 2017 that she expects to last throughout this year: embroidery on denim, embroidered baseball caps and Instagram-ready embroidered sun hats for women.

It is important for business owners to stay current on the latest marketing trends, but that can be difficult if you are wearing many hats. It is especially hard when you realize that marketing is constantly changing and what worked at one time for your company might not be very effective today. Plus, there are always new tools and tactics to learn that could set you apart from the competition.

‘Tis the season for gift giving! As the holidays wind down and shopping lists shorten, your customers may get stumped on what to get their clients. Advise them to never pass up the opportunity to say thank you to existing clients or even to gift competitors’ customers — more than half of companies do this!

The holiday hustle has begun! As you begin to write your own wish lists, there are a plenty of companies’ with promotional products that are topping the lists (and trees!) of others that you should know about. Get into the spirit and check out merchandise to inspire your clients on their next round of holiday promotional product purchases.