embroidery digitizing

In 1789, George Washington took his position as the first president of the newly formed United States. With that came the first purposeful use of promotional products: commemorative buttons. They were printed and distributed throughout his campaign and then became so popular that similar items became available, including rulers, calendars and almanacs.

It’s officially summertime (Well, not officially, but we only got about a day of spring!). Warm weather means outdoor parties, cold drinks at the lake, grilling, catching rays on the beach . . . Essentially, it means a plethora of opportunities for promotional products companies to capitalize on the heat. If you haven’t yet hopped on the bandwagon of outdoor promos, follow these tips to make sure you do so in the best way possible.

Every year, ASI releases a list of the best places to work in the industry for both suppliers and distributors. Some interesting facts from this year? Washington won out as the state with the biggest concentration of winners, five in total, and small companies with 25 employees or less accounted for the majority of the list. Here’s an inside look at the top five companies winning the “best place” honor this year and why they made the grade.
 

Royal Wedding fever recently struck the nation with the nuptials of Prince Harry and Meghan Markle and promotional products companies worldwide appear to have had some fever dreams of their own. Successfully marketing unique products can be downright difficult, but these royal wedding-themed ones are . . . just plain weird!

Thanks to news that distributor sales reached a record-breaking $23.3 billion in 2017, we know the promotional products industry is alive and booming. With such a big sales base, we’d be remiss not to give back to our communities as much as possible. Here are four instances when promotional products companies helped bring awareness to a cause, raised money for those in need or helped out with disaster recovery efforts.

Hats are one the most widely used items for promotional products and spreading marketing messages. You see them everywhere, branded with company logos, short clever quips and brand names.

There’s only one problem. Embroidering hats, specifically ball caps, can be a pretty big hassle. Here are the top four problems with getting embroidered artwork on ball caps, and what you can do to solve them.

The weather’s been crazy, right? Hurricanes, blizzards, flooding, nor’easters . . .  all things that can cause major disaster for your business. You’ll need to act quickly if you want to be sure the damage isn’t irreversible or even more costly. If you’re the unfortunate victim of a force of nature, follow these steps to minimize the impact.

Thinking of getting your customers’ logos embroidered? It’s a great choice! They will build on centuries of historical positivity at seeing an embroidered piece of art. Plus, the design style is booming right now and on-trend all over the runways. But where did embroidery begin and how has it gotten to the ubiquitous level it’s at today?