SMB marketing

Last fall a columnist for Parade, the popular magazine insert that graces weekly newspapers nationwide, said something we thought was funny. The author said embroidery “isn't just for grannies anymore".

Spring weather is slowly arriving on the scene, with sunny, warmer days becoming more frequent and trees growing back their leaves. And we have to admit we’re not just excited about flowers blooming; we're looking forward to baseball season.

What is good design? While there is some subjectivity to it, there are certain principles in that dictate what good website design. And unless you are an expert in the design and coding of business websites, your tap the expertise of professionals, so that you can do what you do best and focus on your company.

When considering an upgrade or added functionality to your business, it is helpful be aware of what is trending and commonplace for today’s website in the business world.

If you are paying attention to social media in earlier part of July, you might have heard some people chirping about Shark Week. Not just shark experts and oceanographers, but, well . . . everybody. Look up the hashtag #SharkWeek, or just take a spin through your social media and you will see Shark Week has people talking. 

Earlier this year, we posted about trade show giveaways and the need to strike the right note with audiences. For example, if you are a business exhibiting at a trade show some place where the sun shines year round, like Miami or Albuquerque, don’t pack the logoed ice scrapers and winter items for the show. That’s just common sense marketing.
 

Perhaps you are one of those brave, industrious people who knows how to fix things. For decades, the “weekend warrior” has been an iconic role in the American way of life. There are men and women who simply love to solve everyday problems around the house and the yard on Saturdays and Sundays.

We live in a very, very digital age. One in which the mobile phone often trumps the daily newspaper as a means for consumers to read the news. Meanwhile, businesses and the press vie for every consumer’s attention.

It’s easy to joke about what we call “click-bait”, or news posts that often aren’t very valuable in terms of providing information, but grab our attention nonetheless. Typically, click-bait grabs our interest long enough to make us wiggle our finger to click a headline to another webpage.

One thing that many people dread is the act of catching up on emails. It could be that you run a business in which every little thing is communicated through or documented by email. Or maybe you are one of those people that doesn’t hesitate to sign up for everything — discount offers, breaking news, alerts galore — that could reach you via email.