Graphics

If you read our weekly blogs or follow Idea Custom Solutions on social media, you know we like to talk about the topic of rebranding. With all of the logo changes that occurred over the past few years, we have much to discuss!

Trade shows are an important cornerstone of both the American and world economy. They're one place where B2B companies can build relationships and sell to each other. For other firms that sell goods and services to consumers, trade shows foster an environment where they can build their brands and reputations.

Of course, a perk for guests and attendees at trade shows is the free stuff. Promotional products weren't necessarily invented with trade shows in mind, but certainly fit the environment perfectly.

It's probably true that entrepreneurs think differently, which is why they can invent things or discover new approaches. But how do they think?

When you think about the most iconic logos out there, typically those of Coke, Target, Nike and UPS will come to mind, as do the golden arches of McDonald’s and the mermaid of Starbucks. One reason is that vast amounts of money are spent to make these logos ubiquitous. Large corporations have the financial power to place billboards, buy television spots and buy Internet ads, while also featuring signage bearing the brands at the retail locations where they are sold.