ad specialties

​Three Hot Markets for Promotional Product Distributors

Kelly Glass

Businesses of every shape and size need to market in some way. Distributors of specialty advertising and promotional products provide small and medium-sized businesses (SMBs) with one of the most cost-effective ways to promote their products and services to customers, particularly in niche markets.

Fanny Packs: The Ultimate Promotional Giveaway?

Kelly Glass

The fanny pack has long been thought of as, at best, the quintessential accessory for the fashion-challenged. According to the New York Times, by the mid-1990s, the fanny pack became little more than “a punch line — something so excruciatingly dorky that even Weird Al Yankovic made fun of them.”

21st Century: New Audiences, New Opportunities

Kelly Glass

When you think of “Star Wars”, you might not jump up out of your chair and get excited. The George Lucas-directed movie that debuted in 1976 has, as we all know, grown into much more than just a space-age action adventure film. “Star Wars” to some has become a subculture and, to others, almost an obsession. Moreover, “Star Wars” is big business.

“Outside the Box” May Be Best for Some Customers

Kelly Glass

When the average business professional thinks about promotional products and advertising specialties, what comes to mind might not be ground breaking. Pens, mugs, hats and embroidered wearables are all favorite classic items that are used by everyday people, and are reserved enough in their designs to let a company’s logo shine or their brand name do the talking. Whatever your customers’ needs for customization of products, Idea Custom Solutions can help you through the process.

Be Direct — Your Customers Will Appreciate It

Kelly Glass

We live in a very, very digital age. One in which the mobile phone often trumps the daily newspaper as a means for consumers to read the news. Meanwhile, businesses and the press vie for every consumer’s attention.

It’s easy to joke about what we call “click-bait”, or news posts that often aren’t very valuable in terms of providing information, but grab our attention nonetheless. Typically, click-bait grabs our interest long enough to make us wiggle our finger to click a headline to another webpage.

Going Mobile: Is the “Work Desk” Dead?

Kelly Glass

The 1996 film "Big Night" revealed the joys of a good joke, a hot plate of food and warm company, as well as the fact that even the Italian restaurant is a business.

Ian Holm’s character, the ruthless restauranteur Pascal, put his ideas of work more bluntly. “I am a business man,” he said. “I am anything I need to be at any time.”

Hot Economy: Where to Find Customers in 2015

Kelly Glass

 

Earlier this month, we made mention of just one of many news blurbs about how much the economy has not only rebounded, but grown. According to economists, things are good now and looking equally good for the next year.

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