The professionals who help us buy and protect our homes, vehicles, businesses and livelihoods deserve a lot of credit for their assertive, entrepreneurial nature. But how do we come in contact with professionals such as real estate brokers and insurance agents? Sometimes we get to know our local specialists by their reputation and the way they market their businesses. As such, both insurance and real estate professionals make great targets for those of us who help promote businesses through specialty advertising products.
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Design Express
March 2016A new logo is one of those things that make a small company “official”. Putting a logo on a business card, letterhead, or even a sign on the front door is as special to owners as the first dollar that goes from a customer’s wallet into their bank account. As you already know, one way for your customers to get their logo to resonate with more customers is to put it out in the market with specialty advertising and promotional products. But then the next logical question is, “What kind of giveaways?”
Design Express
February 2016Last year, business news seemed like an endless stream of brand reboots, new logos and innovative, eyecatching ideas. 2015’s visual wonders got many of us talking. We asked ourselves things like “What is great logo?” and “What makes a brand?” What most of us do agree is that a brand — if truly powerful — stands on its own. When you conjure up a brand visually or verbally, you know exactly what it is, what the underlying product or service is and what it stands for.
Design Express
January 2016Last year, we explored a full range of ideas on our blog to help distributors of specialty advertising and promotional products meet their customers’ needs. For example, we took a closer look at classic favorites like writing instruments, desk toys and the beloved morning icon known as the coffee mug, while also exploring other, more quirky promo items which make their marks. One investment management firm gives out neckties to its best clients.
Design Express
December 2015Today, custom logo designs are in demand by businesses of all sizes, in all sectors, because they are essential to forging a company’s brand identity. Back in the spring of 2012, Entrepreneur magazine contributor Paula Andruss wrote about brand storytelling as a booming business. “Whether they realize it or not, many companies don't have an accurate sense of how they are presenting themselves to the public,” Andruss wrote.