email

Many business owners think of marketing as a larger scale topic, something you actively do to go out and find new customers. But there’s a secret weapon hidden in every business’s day-to-day arsenal: email signatures. It’s something small that, once you set it up, you never have to think about — but it works wonders as a passive marketing possibility. No matter whom you send your emails to, your business information will be on the bottom for them to read. Follow these tips to make sure you’re getting the most marketing bang out of your email signature.

As if Florida in January wasn’t already a great idea, the Advertising Specialty Institute (ASI), is holding its next trade show in Orlando on January 4th to 6th, with exhibits on January 5th and 6th. For certain, we will be there.

One thing that many people dread is the act of catching up on emails. It could be that you run a business in which every little thing is communicated through or documented by email. Or maybe you are one of those people that doesn’t hesitate to sign up for everything — discount offers, breaking news, alerts galore — that could reach you via email.