promotional products

​#PinGameStrong: The History of Enamel Pins and the Current Craze

Kelly Glass

One of the biggest trends right now among Millennials and people in their mid-30s hearkens back to ancient Egypt and battling soldiers: enamel pins. It’s not unusual these days to find a social media picture of a pin, with the hashtag #pingamestrong. On Instagram alone, there are more than 510,000 posts. Essentially, if you haven’t yet tapped the enamel pin market, you’re missing out.

Promote the Vote

Kelly Glass

The upcoming midterm election will likely be one of the most closely followed elections in a long time, punctuating a political term that’s been rife with debate and protest. But the problem remains that many of the eligible voters in the United States still don’t come out to the polls. According to FairVote, only about 60 percent of eligible voters show up for presidential election years and the number is even lower for midterm elections — hovering at about 40 percent. Primaries and local elections?

Make Your Embroidered Products Stand Out

Kelly Glass

As embroidery digitizing experts, we here at Idea Custom Solutions know there’s not much more professional than a smartly embroidered garment or accessory for team members or customers. But logos and monograms are far from the extent of what you can do with the art form. Try offering your clients promotional products with more innovative styles. Perhaps you can take inspiration from one of these stunning examples of alternative embroidery.

Design Express

McDonald’s did a lot of things right with the McDelivery campaign, by creating buzz around and anticipation for a specific event and then encouraging social media shares. But it also went a bit wrong.

Get Spooky: Use Halloween to Your Advantage

Kelly Glass

It’s the spookiest time of the year! Halloween is more popular than ever and is you haven’t started your seasonal marketing campaign already, you may be missing out on All Hallows Eve-fueled sales. Here are three ways to add some eerie flair to your marketing.

​New Bobbleheads Celebrate 75 Years of Dirt in the Skirt

Kelly Glass

In case you haven’t heard, there’s no crying in baseball. That line and the All-American Girls Professional Baseball League (AAGPBL), were immortalized by Tom Hanks and Geena Davis in the movie, “A League of Their Own” in 1992. For the 75th anniversary of the league, the National Bobblehead Hall of Fame and Museum worked together with the AAGPBL to create a new memento: the first ever bobblehead series to feature the 15 league teams.

SEO and How Your Small Business Should Use It

Kelly Glass

At times, the promotional products industry can lag behind when it comes to technology, but it’s never too late to catch up. If you haven’t been implementing SEO best practices for your website, Idea Custom Solutions is here to help.

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