promotional products

The holiday hustle has begun! As you begin to write your own wish lists, there are a plenty of companies’ with promotional products that are topping the lists (and trees!) of others that you should know about. Get into the spirit and check out merchandise to inspire your clients on their next round of holiday promotional product purchases.

If you target or want to target health and wellness companies, the product possibilities are virtually endless when you consider all the events, races and teams they can get involved in to market their businesses. Whether it’s sponsoring a 5K race, an intramural sports organization or the local little league team, businesses such as gyms, vitamin shops, athletic shoe stores and more can make their marks with their logos on must-have fitness items.

By this point in 2017, the use of social media is second nature to almost everyone. Posting on Facebook, LinkedIn, Twitter, Instagram, Pinterest and a slew of other media channels is as comfortable as sending emails. According to Statista, 81 percent of Americans have at least one social media profile.

Putting a brand or logo to work not only helps a company to look good; it also keeps its name ever-present in the minds of customers. Certainly wearables — including hats, outwear and jackets — are a huge part of the promotional products landscape. But there are always new items coming to market and ideas that distributors can present to their customers to make them stand out.

Often when we think about "marketing", we tend to think about reaching consumers. Sometimes the narrative is focused on getting through to American families, affluent professionals or even millennial consumers. But marketing isn't just for targeting consumers.

We're in the thick of the fall season and you're probably seeing "fall specials" on everything from cars to clothing to candy, but you really should be thinking about winter holidays and buying presents.

From our unique perspective as a service provider to the promotional products and other industries, we have ideas that go beyond applying company logos to candy canes or gingerbread men.