promotional products

Every year, the Promotional Products Association International bestows a special award on women in the industry called the Woman of Achievement Award. The award honors women in the industry who have worked tirelessly to advance the role of women in the promotional products world, as well as women who have shown great leadership and community contributions. This year, two women took home the award: Marsha Londe and Mary Ellen Sokalski. Let’s get to know them.

Every year, ASI releases a list of the best places to work in the industry for both suppliers and distributors. Some interesting facts from this year? Washington won out as the state with the biggest concentration of winners, five in total, and small companies with 25 employees or less accounted for the majority of the list. Here’s an inside look at the top five companies winning the “best place” honor this year and why they made the grade.
 

Royal Wedding fever recently struck the nation with the nuptials of Prince Harry and Meghan Markle and promotional products companies worldwide appear to have had some fever dreams of their own. Successfully marketing unique products can be downright difficult, but these royal wedding-themed ones are . . . just plain weird!

Thanks to news that distributor sales reached a record-breaking $23.3 billion in 2017, we know the promotional products industry is alive and booming. With such a big sales base, we’d be remiss not to give back to our communities as much as possible. Here are four instances when promotional products companies helped bring awareness to a cause, raised money for those in need or helped out with disaster recovery efforts.

Hats are one the most widely used items for promotional products and spreading marketing messages. You see them everywhere, branded with company logos, short clever quips and brand names.

There’s only one problem. Embroidering hats, specifically ball caps, can be a pretty big hassle. Here are the top four problems with getting embroidered artwork on ball caps, and what you can do to solve them.

The weather’s been crazy, right? Hurricanes, blizzards, flooding, nor’easters . . .  all things that can cause major disaster for your business. You’ll need to act quickly if you want to be sure the damage isn’t irreversible or even more costly. If you’re the unfortunate victim of a force of nature, follow these steps to minimize the impact.

Thinking of getting your customers’ logos embroidered? It’s a great choice! They will build on centuries of historical positivity at seeing an embroidered piece of art. Plus, the design style is booming right now and on-trend all over the runways. But where did embroidery begin and how has it gotten to the ubiquitous level it’s at today?

Say it with me: The customer isn’t always right. Shocking, I know! But it’s true. And nothing can make a client angrier than not being right. It’s unfortunate how many client conflicts are born. But you don’t have to let disagreements with a customer ruin your business relationship. Here’s how to manage those customer conflicts and come out on top — without any lost revenue. (Special thanks go to Vanilla Ice for the entirely appropriate section headlines.).