marketing materials

It’s a common misconception in the promotional products industry that the best way to reach Millennials, and really the only way to reach modern customers, is by amping up your business’s online presence. In other words, if you build an online persona, the customers will come.

Or so they say.

With a full slate of industry trade shows coming up over the next few months, it’s important to know that the time and investment you’re putting into events will be worth your while. So, sorry folks: that means late nights partying with industry friends and then sleeping through the showroom floor is probably not the best strategy.

At Idea Custom Solutions, we’ve been thinking (and talking) a lot about logos these days. It’s not just because new logos, logo design and rebrands are a trending topic.

Earlier this month, we mentioned social media as a part of the mix for brand-building ideas in 2015. By now, just about everyone you know has a Facebook page or Twitter account. And it’s pretty standard to find out about a breaking news story via social media. Chances are that, if you’re a busy person, you default to your phone first and might be reading news on mobile.

Moreover, think about the last time you got a recommendation on a good restaurant or wanted to check the game score for your favorite college football team. Did you end up on their Facebook page?

If you’re talking to your customers on a regular basis, you may find that, for many of them, right now business is very good. And it’s not just talk. 2015 looks to be a landmark year.