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January 7, 2015

Brand Building and Promotion for 2015

Submitted by Kelly Glass

If you’re talking to your customers on a regular basis, you may find that, for many of them, right now business is very good. And it’s not just talk. 2015 looks to be a landmark year.

The National Association for Business Economists (NABE) predicts another rise of 3% for the next year. This comes after Advantages shared findings further forecasting steady growth. Better yet, marketers are ready to spend on brand awareness and invest in their own brand-building.

Standing Out to Boost Your Brand

With a little creativity and the power of promotional products, businesses of all sizes can reach new customers and enhance their brand presence. World-renowned companies like GE and Ford, through careful marketing (and perhaps sticking with a good thing), have made their logos and brands recognized far and beyond the products and services they sell.

Likewise, non-profits and charities can transcend conventional wisdom about promotion to lift their causes with a simple stand-out logo or color association. Just think about how the pink ribbon has not only become the universal sign of Breast Cancer Awareness but, in marketing terms, has become a mega-brand in its own right.

Small businesses are no different in their potential. And new companies just getting started can make a big splash with the right marketing and promotional ideas at work.

The 4 Ps of Marketing to Remind Businesses to Build their Brands

Here are a few simple ideas to help make your marketing efforts and those of your customers for the year ahead more effective.

  • Color is king. Color, for many firms, is almost synonymous with the brands. Getting a great logo out there by using promotional products is essential for any businesses that want to boost their presence. Talk to customers about how use of vector artwork, embroidery digitizing and image editing can bring out the best in their logos and products.
  • Variety is important. By demonstrating what is available for marketing campaigns, you build trust and increase the chances of securing customers. Don’t assume — make sure your customers know what’s available to them. Some who are interested in shirts and caps may also value other options like totes and water bottles.
  • Marketing materials work. From brochures to flyers and point-of-purchase marketing items, businesses that promote sales and specials see a return on building their brand. Help show them how much marketing with print pieces still matters. Leave-behinds add tangible value to marketing campaigns.
  • Wearable marketing items enhance visibility. Classics like caps and tees aren’t the only things available these days. Sportswear and other quality items that people love to wear stretch your customers’ brands and increase visibility.
  • Signage also boosts brands. Explain to buyers how products and signage with their logos can work together to maximize the impact of campaigns and increase brand visibility.

What About Social Media?

Remember that in 2015 everyone is talking up social media. Your customers are probably using LinkedIn and company Facebook pages to promote their businesses. Promotional products double their value when directing users to companies’ social media channels.

Whether your customers favor pens and stationary, postcards or classic print brochures, make sure they accompany their logos and contact information with social media details. Promotional products that name firms’ social media handles are a great way to gather followers on Facebook, LinkedIn or Twitter, and ultimately gain customers too.

What are your ideas for kicking off 2015 strong, winning new customers and capturing more of their growing marketing budgets?

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